Marketing Automation Lead

Job not on LinkedIn

November 20

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Gametime

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eCommerce • Entertainment • Sports

Gametime is a platform that offers last-minute ticket deals for sports, music, theater, and other live events. Users can access tickets for a wide range of events, including college football, concerts, comedy shows, theater performances, and professional sports leagues such as the NFL, NBA, MLB, NHL, and MLS. The platform emphasizes a user-friendly experience with features like all-in pricing to avoid hidden fees and a lowest price guarantee. Gametime aims to provide an easy and affordable way for users to experience live entertainment in various cities across North America.

201 - 500 employees

🛍️ eCommerce

⚽ Sports

📋 Description

• Partner with CRM and paid marketing teams to identify opportunities for automation, advanced audience segmentation, and predictive targeting. • Design and implement machine learning models to support marketing use cases including churn prevention, LTV forecasting, and event affinity scoring. • Enable personalization at scale through dynamic content optimization, send-time optimization, and cross-channel orchestration. • Drive SEM innovation by operationalizing ML-based bidding, keyword optimization, and creative testing strategies. • Lead adoption of advanced automation capabilities across ad platforms including Google, Meta, and programmatic systems. • Partner with Engineering and Analytics to ensure the right data infrastructure, pipelines, and experimentation frameworks are in place to support automation. • Own the roadmap for ML and marketing automation, aligning it with company growth goals and marketing priorities. • Serve as the primary bridge between marketing stakeholders and technical teams, ensuring solutions are business-relevant and measurable. • Champion best practices in experimentation, incrementality measurement, and performance monitoring for ML models.

🎯 Requirements

• 6+ years of experience in data science, marketing technology, or performance marketing roles. • 2+ years in a lead or strategic capacity, managing cross-functional initiatives. • Proven success deploying ML or automation in CRM, paid media, or personalization use cases. • Hands-on experience with ad platforms (Google Ads, Meta, programmatic) and CRM/marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud). • Experience building and deploying machine learning systems in production environments. • Strong understanding of marketing KPIs, campaign structure, and customer lifecycle strategy.

🏖️ Benefits

• Flexible PTO • Competitive salary & equity package • Monthly Gametime credits for any event ($1,200/yr) • Medical, dental, & vision insurance • Life insurance and disability benefits • Diverse Family-forming benefits through Carrot Fertility • 401k, HSA, pre-tax savings programs • Company off-sites and meet-ups • Wellness programs • Tenure recognition