Regional Manager, Field Marketing – Molecular Imaging, Cardiology

October 23

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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GE HealthCare

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Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

10,000+ employees

Founded 1892

💊 Pharmaceuticals

📋 Description

• Localize and activate brand strategy • Enable regional sales teams • Execute educational and demand-generation programs • Serve as a bridge between national marketing and field execution • Create clinical persuasion and referring physician demand • Support site activations and grow utilization within assigned region • Collaborate with regional sales directors and CPAMs • Execute regional demand and clinical education marketing programs • Support referrer site activations • Plan and lead execution of regional/local demand generation initiatives • Develop territory specific go to market plans • Design and track KPIs for regional marketing execution • Collaborate with Marketing Franchise team and Centers of Excellence • Ensure Regulatory, Legal and Compliance stakeholder alignment • Coordinate presence at key regional and local events • Own regional level metrics for referrer activities, educations activities and demand generation goals

🎯 Requirements

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred. • 10+ years of pharmaceutical marketing experience, including product launch and brand management. • Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings. • Proven leadership experience in managing teams and cross-functional collaboration. • Strong strategic thinking, financial acumen, and excellent communication skills. • Ability to manage complex projects with multiple stakeholders in a fast-paced environment. • Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility. • Willingness to travel 50% of the time in field and with customers and running regional/local events

🏖️ Benefits

• Great work environment • Professional development • Competitive compensation