Marketing Science Lead

Job not on LinkedIn

November 20

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Recast

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Enterprise • Finance • SaaS

Recast is a cutting-edge company that specializes in building a rigorous Marketing Mix Modeling (MMM) platform. They focus on providing high accuracy and transparency in understanding and optimizing marketing expenditures across complex businesses. Recast's solutions help clients manage and optimize more than $3 billion in annual marketing spend. Their platform is widely used by technical marketers, data scientists, and finance teams to measure the effectiveness of marketing channels, forecast business trends, and optimize budget allocations. The company's emphasis on model quality is supported by a team with strong mathematical and statistical expertise, striving to set unparalleled performance standards in the industry.

11 - 50 employees

🏢 Enterprise

💸 Finance

☁️ SaaS

💰 Seed Round on 2022-12

📋 Description

• We need someone who can translate complex marketing science into content that practitioners actually want to read – and then figure out creative ways to get it in front of them. • Ship high-quality content across Recast’s owned and organic channels. • Write technical guides for our blog (e.g., “Design Your First Brand Search Lift Test") • Write a YouTube script explaining complex concepts (e.g., "Saturation Explained in 90 Seconds") • Create LinkedIn posts summarizing new bylines or customer wins in an engaging, relevant way for our audience. • Turn product updates, research findings, and customer wins into compelling marketing stories across channels. • Dream up new growth channels we're not thinking of yet (ex. modeling contests). • Propose it, scope it, run it (with support, but you're the driver).

🎯 Requirements

• You’ve run incrementality tests, understand model validation and can explain the difference between different MMM approaches. • Deep understanding of incrementality, causal inference, adstock, saturation curves, holdout tests, etc. • Probably studied stats, econ, data science, or worked in analytics/measurement. • Portfolio of public-facing content (blog, LinkedIn, articles, anything public-facing, etc.) • Can turn complex ideas into clean, engaging prose • Know how to write for practitioners, not academics • First drafts are polished, not rough sketches. • See a gap in the market and want to fill it • Comfortable with ambiguity and building from scratch • Propose ideas, don't wait to be told what to do • Excited by "what if we tried X?" ideas and want to go build them • Want to build your public profile alongside Recast's (speaking, writing, community building) • Can do light creative work or vibe coding (not required, but helpful) • Have your own newsletter, blog, or active social presence in the space • You need heavy editorial guidance or creative direction • You want to focus on technical work (analysis, modeling) more than content creation • You're looking for a pure writing role without growth/strategy responsibilities • You need a fully defined role with clear swim lanes.

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events