Senior Performance Marketing Analyst

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4 days ago

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Gipsyy

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SaaS

Gipsyy is a web application whose public-facing content only shows the message: "You need to enable JavaScript to run this app." No other information about the product, service, or target customers is available, so its purpose and industry cannot be determined from this text alone.

51 - 200 employees

Founded 2020

☁️ SaaS

📋 Description

• Manage and optimize Google Ads and Meta Ads campaigns with a focus on performance and ROI/ROAS. • Structure, analyze, and interpret campaign data, presenting executive reports for decision-making. • Develop and test hypotheses to maximize conversion and reduce costs. • Implement A/B tests and experiments on segmentation, creatives, and landing pages. • Monitor traffic, conversion, ROAS, and attribution metrics. • Collaborate with product, operations, and growth teams to align growth strategies. • Stay up to date with market trends and propose innovations in distribution strategies. • Collaborate directly with international partners and stakeholders in English, Spanish, and French. • Conduct discovery of new acquisition and media channels for Gipsyy.

🎯 Requirements

• Proven experience in Google Ads and Meta Ads (minimum 4–5 years). • Fluency in English and Spanish. • Advanced knowledge of Google Analytics 4, Looker Studio, Power BI, Google Search Console, and BI tools. • Strong analytical skills with mastery of growth and performance metrics. • Experience in full-funnel strategies (top, middle, and bottom of funnel). • Ability to work with large volumes of data and identify optimization opportunities. • Results-oriented mindset, with focus on sustainable growth and scalability. • Knowledge of SQL or data analysis tools. • Experience with other paid media channels (TikTok Ads, LinkedIn Ads, Programmatic). • Experience in multi-market environments (Europe).

🏖️ Benefits

• An opportunity to be part of a high-impact team in a fast-paced, technology-driven environment. • A culture of innovation, collaboration, and continuous learning.