Vice President, Product Marketing

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November 21

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G-P

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HR Tech • Compliance • SaaS

G-P is a leading global company specializing in Employer of Record (EOR) solutions, providing businesses with the tools to hire, onboard, and manage teams in over 180 countries quickly and compliantly. The company offers a comprehensive suite of global employment products under its G-P Meridian Suite™, including services for hiring employees and contractors, managing global payroll, time management, expenses, HR support, and employee assistance. G-P is recognized for its compliance expertise, featuring the world's first AI-based HR compliance advisor, G-P Gia™, which delivers AI-driven advice and solutions for HR compliance challenges. With a strong network of partners and industry-leading EOR SaaS solutions, G-P supports HR, legal, and financial compliance globally. Their offerings are designed to simplify the employment lifecycle and accelerate global business expansion.

1001 - 5000 employees

👥 HR Tech

📋 Compliance

☁️ SaaS

📋 Description

• Collaborate with product management to create a shared vision of how we show and describe the value of G-P's offerings and execute on that vision. • Build a world-class Product Marketing team to ensure that the team is appropriately staffed and mentored to deliver on G-P's product marketing goals. • Provide input on product priorities based on prospect, customer, industry and competitive research. • Create product positioning, messaging and value propositions that differentiate G-P in the market. • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning. • Support creation of sales tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Train and support global sales team to articulate product positioning and advantages. • Partner with Marketing teams to develop content to increase coverage of G-P in key analyst publications, trade, business and press. • Serve as the voice of G-P Product offerings, charged with speaking with authenticity and depth to tell the story of how our offering is driving the paradigm shift in the industry. • Own execution of Customer Advisory Board framework including recruitment, management and meeting logistics.

🎯 Requirements

• 15+ years of relevant work experience in high profile technology/ SaaS solutions and product development companies; working knowledge of HRIS is a plus. • Experienced people leader who has built, developed and retained high performing teams. • Experience building trusted relationships with executive sponsors and end users. • Proven track record in building, getting buy-in and executing marketing plans and product launches. • Excellent communication skills to explain complex technology concepts into simple and intuitive communications. • Proven track record of spearheading cross departmental collaboration in a fast moving, technical environment. • Strong experience selling and marketing to enterprise customers on a global scale across North America, EMEA and the Asia Pacific regions. • Demonstrated experience building credibility with and delivering results for product, sales and marketing teams. • Uses data to measure results and inform strategic decision making. • Compelling storyteller with a strategic and analytical mindset who can engage customers and prospects. • Proven leadership to work cross organizationally and influence alignment to directly impact company direction and sales success. • Demonstrated ability to clearly communicate the unique value proposition through messaging frameworks, website experiences, customer facing collateral and sales tools. • A customer-first mentality to go above and beyond to deliver for the customer. • Proven team player who has managed launch of new products and services across key functional teams. • Deep passion for market intelligence including market dynamics, buyer personas and buying criteria. • Keen knowledge of product pricing and packaging offers to customer value and be a key stakeholder in pricing decisions.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities