Growth Marketing Specialist

Job not on LinkedIn

November 18

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Global Payments Inc.

WebsiteLinkedInAll Job Openings

Finance • Fintech • B2B

Global Payments Inc. is a leading worldwide commerce platform, dedicated to facilitating global transactions. As a Fortune 500 company, it delivers cutting-edge technology and innovative solutions to over 4 million customers, handling approximately 66 billion transactions annually. The company is driven by a global team of approximately 27,000 experts focused on enabling commerce and supporting businesses of all sizes to grow effectively. With a commitment to diversity, equity, and inclusion, Global Payments Inc. supports talent development across various roles in technology, sales, customer service, and more, helping businesses streamline their operations and enhance their growth potential.

10,000+ employees

Founded 2000

💸 Finance

💳 Fintech

🤝 B2B

📋 Description

• Create buyer personas that outline their needs, pain points, and behavior • Design multi-channel marketing campaigns that resonate with these personas and drive conversions • Analyze the data to identify trends, opportunities, and challenges within existing campaigns and revenue activities • Provide actionable insights to improve marketing efforts and optimize resource allocation • Design experiments for various marketing channels, including email, social media, and landing pages • Analyze the test results and implement the winning variations • Continuously iterate on messaging, channel, assets, allocation, etc. • Collaborate with sales teams to align messaging, lead generation efforts, and targeting

🎯 Requirements

• Minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing • Demonstrated understanding of integrated campaign architecture and the customer decision journey • Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights • Demonstrated technical skills such as Excel (or Google Sheets) for data manipulation and visualization, Web analytics tools like Google Analytics, VWO, and modern tech stack • Understanding of Conversion rate optimization (CRO) techniques • Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight • Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders • Experience with SMB, payments, or point of sale is preferred

🏖️ Benefits

• Equal employment opportunities to all employees and applicants • Reasonable accommodations for applying and feedback about accessibility