Lead Product Marketing Manager

🕒 July 21

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Good Party

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

💼 Consulting

📣 Marketing

🌍 Social Impact

Consulting • Marketing • Social Impact

Good Party is an organization dedicated to empowering independent candidates to run, win, and serve as representatives in their communities. It provides free campaign tools, AI support, and expert guidance to make independent candidates more viable in political elections across the United States. By mobilizing volunteers and creating grassroots campaigns, Good Party aims to offer more choices in politics, less corruption, and a more representative democracy. The organization encourages civic engagement by offering resources and a supportive community for both candidates and voters, promoting the idea of a political landscape where independent voices can thrive.

📋 Description

• Lead product marketing by aligning various teams around user and product understanding. • Conduct voice-of-customer research to uncover user needs and drive GTM planning. • Own competitive intelligence to keep the team current on the market landscape. • Develop positioning and messaging tailored to segments and channels. • Build enablement library for sales and partnerships to communicate product effectively. • Drive GTM planning and execution for feature and product launches. • Own lifecycle marketing post-signup and collaborate with product for retention efforts.

🎯 Requirements

• 5 to 8 years of experience in B2C tech product marketing. • Experience in a fast moving product-led, growth-oriented, or category-building environment. • Ability to align product, growth, sales, partnerships, and brand around a shared understanding. • Experience with voice-of-customer research and competitive intelligence. • Must possess exceptional writing skills for marketing materials. • Data-informed and judgment-led with experience using funnels and performance metrics. • Bonus if experience in civic tech, political campaigns, or democracy reform.

🏖️ Benefits

• 100% coverage of health, dental, and vision benefits for you and your dependents. • Unlimited PTO (sick and vacation) policy. • 401(k) program available so you can contribute toward retirement savings. • Individual learning & development budget to fund your growth. • Workspace setup stipend for remote work. • $50/month for internet and expenses if working from home. • Fully funded for our mission.