Creator Marketing Director – Streaming

November 4

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GoodPower

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Energy • Non-profit • Social Impact

GoodPower is a research-driven strategic communications and campaigning organization that mobilizes public and political support for a renewable, decarbonized economy. It runs programs focused on renewable energy, political engagement, regenerative agriculture, global deployment of low-carbon technologies, and innovation—using its in-house Good Data Lab to develop evidence-based strategies and prototype AI tools to increase impact. GoodPower aims to lower energy costs, create clean jobs, strengthen food systems, and build broad-based political power for the energy transition.

11 - 50 employees

Founded 2008

⚡ Energy

🤝 Non-profit

🌍 Social Impact

📋 Description

• Drive the creation and execution of innovative streaming and long-form creator partnerships. • Explore, develop, and test new campaign ideas that resonate with different audiences. • Build up a program of subject matter experts for podcasts and streaming platforms. • Implement scalable processes for experimenting with content formats and platform activations. • Identify and leverage emerging trends in creator marketing. • Optimize creator sourcing and outreach strategies. • Manage a large number of creators throughout every phase of content creation. • Establish best practices for onboarding and nurturing long-term creator relationships. • Develop brand/channel guidelines for communicating with different audiences. • Foster relationships with large creators and their talent managers. • Coordinate with ads team to boost and repurpose creator content. • Negotiate usage rights on Creator-produced content.

🎯 Requirements

• Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience. • Well-versed in streaming, podcast and Twitch parasocial landscapes. • Experience working in these mediums and booked appearances on podcasts/streams. • Creative, out-of-the-box thinker with a knack for scroll-stopping ideas. • Mastery of core social media platforms (e.g. TikTok, YouTube, Instagram) and emerging channels (e.g. podcasts, streaming, Twitch). • Strong copywriting skills to communicate GoodPower’s messaging across channels. • Deep experience with managing digital campaigns and fluency with common digital tools. • Rigorous attention to detail in content review. • Thrive in a fast-paced agile organization.

🏖️ Benefits

• 95% employer-paid medical, dental, and vision insurance • HSA and FSA plans • 403b retirement savings plan with matching company contributions • Paid vacation • Sick leave • Floating holidays • Volunteer days • 13 paid holidays • Monthly internet and wellness stipend • Paid parental leave • Sabbatical program