Lifecycle Marketing Manager

November 19

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GoodPower

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Energy • Non-profit • Social Impact

GoodPower is a research-driven strategic communications and campaigning organization that mobilizes public and political support for a renewable, decarbonized economy. It runs programs focused on renewable energy, political engagement, regenerative agriculture, global deployment of low-carbon technologies, and innovation—using its in-house Good Data Lab to develop evidence-based strategies and prototype AI tools to increase impact. GoodPower aims to lower energy costs, create clean jobs, strengthen food systems, and build broad-based political power for the energy transition.

11 - 50 employees

Founded 2008

⚡ Energy

🤝 Non-profit

🌍 Social Impact

📋 Description

• Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention • Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n • Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers • Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests • Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix • Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI • Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed) • Build re-engagement and win-back strategies for inactive supporters • Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies

🎯 Requirements

• 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company • Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce) • Proven success designing journeys that drive conversions, retention, or re-engagement • Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards • Experience with audience segmentation, personalization, and message testing • Passion for youth-led climate action and social justice is a strong plus.

🏖️ Benefits

• 95% employer-paid medical, dental, and vision insurance • HSA and FSA plans • 403b retirement savings plan with matching company contributions • Paid vacation • Sick leave • Floating holidays • Volunteer days • 13 paid holidays • Monthly internet and wellness stipend • Paid parental leave • Sabbatical program