Lifecycle Marketing Manager

October 6

🌺 Hawaii – Remote

Although this job is listed in Hawaii, this company may be open to hiring remote in other states.

🎰 Nevada – Remote

Although this job is listed in Nevada, this company may be open to hiring remote in other states.

+5 more states

🌺 Hawaii – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $107k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Shippo

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API • eCommerce • Logistics

Shippo is a shipping software company that provides a comprehensive platform for e-commerce businesses to manage their shipping needs. With integrations for over 40 global carriers and numerous store platforms, Shippo offers small businesses and developers the tools to ship efficiently and at scale. Their offerings include a shipping API, address validation, tracking, insurance, and label creation, all with an emphasis on cost savings and seamless integration. Shippo is designed to simplify the logistics workflow for enterprises, marketplaces, and 3PLs, providing developer-friendly documentation and strong customer support.

201 - 500 employees

Founded 2013

🔌 API

🛍️ eCommerce

📋 Description

• Define and execute Shippo’s lifecycle marketing strategy to drive key business outcomes like user activation, product adoption, and customer retention. • Own the end-to-end development of our email marketing programs, from strategic planning and campaign builds to deployment and analysis. • Partner with Product, Engineering, and Support to manage and deploy critical operational communications, including product updates, service notifications, and emergency alerts. • Design, build, and optimize automated nurture campaigns in Marketo that guide new users to their "aha!" moment and convert them into active customers. • Develop targeted campaigns to increase product usage, prevent churn, and successfully upsell new features or plans to our existing customer base. • Manage and segment our customer database to ensure communications are highly personalized, relevant, and timely. • Partner with Design/Content to produce on‑brand, accessible, mobile‑first templates; own QA across major clients (e.g., Apple Mail, Outlook, Gmail) • Own and report on key lifecycle marketing metrics, including email performance but more importantly business impact (user activation rates, feature adoption, and churn reduction) • Establish a rigorous A/B testing framework to continuously experiment and improve campaign performance. • Analyze results to deliver actionable insights and recommendations for optimizing the entire customer journey. • Own the email/lifecycle governance (send priorities, frequency caps), deliverability health (domain authentication, reputation monitoring, list hygiene, bounce/unsubscribe management, and inbox placement) and compliance (CAN‑SPAM, CASL, GDPR/UK‑GDPR, and CCPA/CPRA)

🎯 Requirements

• 5+ years of experience in lifecycle, email, or growth marketing, preferably in an eCommerce / B2C or high-volume B2B environment. • Deep, hands-on expertise with a marketing automation platform is required; proficiency with Marketo is strongly preferred. • Proven email production skills (HTML/CSS fundamentals, accessibility, image optimization) and rigorous QA • Proven track record of developing data-driven lifecycle strategies that have a measurable impact on business goals. • Strong analytical skills and a hypothesis-driven approach to optimization and experimentation (A/B testing). • Experience managing transactional email systems (e.g., Mandrill, SendGrid) is a plus. • Excellent project management and cross-functional collaboration skills • Exceptional written communication skills and a keen eye for detail. • A customer-centric mindset with a passion for creating a seamless user experience.

🏖️ Benefits

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available! • Take-as-much-as-you-need vacation policy & flexible working • One week-long company wide winter shutdown • 3 Volunteer Days Off (VTOs) • WFH stipend to set up your home office • Charity donation match up to $100 • Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth • Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings