Field Marketing Manager

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November 25

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Grain de Sail

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eCommerce • Retail • Transport

Grain de Sail is a French sustainable food and beverage company that produces, roasts, and sells specialty coffee and bean-to-bar chocolate. It operates retail boutiques and an online e-commerce store, offers tours and workshops at its chocolaterie and roastery in Morlaix, and emphasizes low-carbon maritime transport using sail-powered cargo vessels for ethical sourcing and logistics.

51 - 200 employees

Founded 2012

🛍️ eCommerce

🛒 Retail

🚗 Transport

📋 Description

• Own Grain’s field marketing motion end‑to‑end, from portfolio strategy to pipeline impact • Plan and execute field marketing programs, including industry conferences, events, roadshows, and executive roundtables • Identify high-value events aligned to target accounts and business objectives • Manage end-to-end event logistics, from booth design and collateral to pre-event promotion and post-event follow-up • Create experiences that drive engagement, relationships, and pipeline • Develop and execute localized marketing campaigns tailored to key geographies (Europe, North America, APAC) • Partner with revenue team to identify regional priorities and align marketing support to territory goals • Coordinate regional PR, partnerships, and influencer engagement to amplify brand presence • Collaborate closely with Sales and Biz-dev to understand regional challenges, target accounts, and competitive landscape • Provide the revenue org with tools, content, and air cover to accelerate deals in key regions • Measure and report on field marketing's impact on pipeline, velocity, and closed-won revenue • Identify and activate strategic partnerships with industry associations, ecosystem partners, and co-marketing opportunities • Build relationships with fintech communities, accelerators, and networks to extend Grain's reach • Coordinate co-hosted events, webinars, and content partnerships that drive mutual value • Track ROI for field marketing activities, including event pipeline contribution and cost-per-lead • Analyze data to optimize event selection, messaging, and regional strategies • Maintain accurate records of all field marketing activities and outcomes

🎯 Requirements

• 3+ years of field marketing or event marketing experience, preferably in B2B SaaS or fintech • Proven track record of running successful events that generate pipeline and revenue • Strong project management skills with the ability to juggle multiple programs simultaneously • Proficient with AI and automation to scale work (e.g., prompt-driven research and content, CRM/workflow automation with Zapier/Make, enrichment and dedupe, etc) • Relationship-builder who thrives on connecting with prospects, customers, and partners • Comfortable traveling 30-40% of the time for events and regional meetings • Excellent communication skills and ability to represent Grain professionally at all levels • Data-oriented with the ability to measure ROI and optimize based on results • Experience working in global or regional marketing roles is a strong plus • Background in fintech, payments, or embedded finance is a plus • Fluent in English; additional languages a plus.

🏖️ Benefits

• Regular travel (30–40%)