SEO Specialist

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November 21

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Granicus

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Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

📋 Description

• An SEO Specialist’s main role is to analyse and review client websites and assist analysts with SEO updates and reports. • They will work closely with the SEO Analysts to make recommendations for improving traffic and assist in implementing those changes on websites to optimize them for search engines. • Setting up processes and managing monthly link building activities, link analysis, link requests. • May work directly with the SEO Analyst to provide a linking strategy. • Performing QA for Google Analytics implementations by ensuring tags are placed properly, custom goals are configured correctly, and data is collected properly. • Keyword research and reporting, utilizing various SEO software. • Organic site reviews of client websites. • QA developer work when needed, checking for broken links, header checks, etc. • Assist the team in technical audits to ensure the site is properly developed to maximize search engine visibility. • Collaborate with developers to resolve any on-site issues that may impact website performance in search engines, including duplicate content, crawl errors, and sitemap issues. • Design and implement on-site SEO enhancements, including Title/Meta Tags, header updates, content creation and optimization, image optimization, etc. • This may also include assisting the Content Creation team with adding new content to websites and completing optimization enhancements. • Make informed decisions based on analytics data to further optimize and pinpoint issues with the client's site. • Conduct extensive initial and ongoing keyword research, analysis, and selection. • Assist SEO Analysts in ideating and creating A/B tests on the Simpleview CMS. • Creation (including copywriting) of all paid media campaigns (Google Ads, Bing, Facebook, Instagram, LinkedIn, etc.) based on input from Digital Media Analysts. • Regularly checking campaigns for errors, broken links, tracking issues, keyword conflicts, etc.

🎯 Requirements

• Ability to effectively communicate with the entire staff either verbally or in writing. • Reinforce a positive team environment and effectively collaborate with all members of the SEO team. • Ability to work on multiple projects or tasks in a deadline-driven environment. • Passion for search engine marketing and digital marketing, willing to keep abreast of new technologies and the changing landscape. • Knowledge of Google Analytics and/or other analytics tools. • Ability to pick up abstract/complex SEO/SEM concepts quickly. • Fairly advanced technical acumen and digital marketing experience. • Ability to communicate internally with the digital marketing team and explain the role SEO plays in digital marketing. • Flexibility to change with the department as it continues to grow. • 1-3 years of SEO experience preferred.

🏖️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Private health, vision, dental and life insurance – Comprehensive coverage for you and your family. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Family Paid Parental Leave - For both birthing and non-birthing parents. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.