Influencer Marketing Executive

Job not on LinkedIn

November 6

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Greenpark

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Digital Marketing • SaaS • B2B

Greenpark is a leading digital content agency that specializes in creating needs-led content for omnichannel search and social media channels. The company partners with some of the world’s biggest brands, including Kimberly Clark, Campari Group, Unilever, and Sanofi, to build authentic and lasting connections with their audiences. Operating globally with offices in cities like São Paulo, London, Singapore, and Jakarta, Greenpark excels in leveraging SEO, generative AI, and digital marketing strategies to enhance brand performance and consumer engagement. Notable achievements include awards in search marketing and collaborations in the beauty, healthcare, and technology sectors.

201 - 500 employees

☁️ SaaS

🤝 B2B

📋 Description

• Support the Influencer Marketing Manager in developing and executing influencer marketing campaigns that drive brand awareness, engagement, and positive sentiment across priority markets. • Assist in identifying, researching, and recruiting influencers - including macro, mid-tier, and micro creators - who align with brand values and are known for shaping trends across social platforms. • Coordinate day-to-day influencer communications, from outreach and briefing through to content delivery, feedback, and approvals. • Manage influencer databases, contracts, and content tracking, ensuring campaign deliverables are met on time and to brief. • Support campaign execution, working closely with internal teams to ensure brand alignment, creative excellence, and smooth delivery. • Assist in reporting and performance tracking, helping to collect influencer data, compile campaign metrics, and analyse results, including engagement rate, reach, sentiment, and earned media value. • Work alongside the Social Media Lead and Influencer Marketing Manager to prepare weekly and monthly reports for the client, summarizing key performance insights and recommendations. • Collaborate with creative, paid media, and strategy teams to ensure influencer content supports wider social and brand initiatives. • Stay informed on social media trends, emerging creators, and platform innovations, particularly within the luxury, fashion, and jewellery sectors. • Be flexible in supporting additional influencer campaigns across other clients and contribute to new business pitches where influencer strategy is a key component.

🎯 Requirements

• 1–2 years’ experience in influencer marketing, social media, or digital content - ideally within the luxury, fashion, or lifestyle industries. • Hands-on experience supporting or coordinating influencer campaigns, including outreach, briefing, and tracking content delivery. • Understanding of social platforms such as Instagram, TikTok, YouTube, and Meta, and how influencers drive engagement and brand storytelling across these channels. • Familiarity with both paid and organic influencer activity, including boosting creator content and working alongside paid media teams. • Experience working with influencers and creators at various levels - from micro to mid-tier - including day-to-day communication, content coordination, and performance tracking. • Skilled in content planning and organization, ensuring influencer deliverables meet campaign objectives, timelines, and brand standards. • Competent in using influencer management and analytics platforms (e.g. CreatorIQ, Traackr, Tagger, or similar) to research creators and track campaign performance. • Basic understanding of key reporting metrics such as Engagement Rate (ER%), Cost per Mille (CPM), Earned Media Value (EMV), and sentiment analysis (positive, neutral, negative). • Comfortable assisting with weekly and monthly reports, summarizing influencer performance and campaign insights for internal teams and clients. • Excellent communication, organization, and attention to detail, with the ability to multitask and manage priorities in a fast-paced environment. • A collaborative and proactive team player, eager to learn and contribute ideas to creative discussions and campaign improvements. • Passionate about social media, influencer culture, and emerging trends within the luxury and lifestyle sectors.

🏖️ Benefits

• 25 days of holidays per year + UK bank holidays and your birthday off. • Christmas Closure - (extra days on top of your holiday allowance) • A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc) • Private pension and private healthcare insurance. • Access to Free VDU Eye Tests and Employee Assistance Programme (EAP). • Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards). • Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events. • Enhanced maternity/paternity leave allowances. • WFA policy – work from abroad for up to 4 weeks per year. • Yearly Calm subscription. • Access to LinkedIn Learning Hub