Social Media Lead

Job not on LinkedIn

November 23

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Greenpark

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Digital Marketing • SaaS • B2B

Greenpark is a leading digital content agency that specializes in creating needs-led content for omnichannel search and social media channels. The company partners with some of the world’s biggest brands, including Kimberly Clark, Campari Group, Unilever, and Sanofi, to build authentic and lasting connections with their audiences. Operating globally with offices in cities like São Paulo, London, Singapore, and Jakarta, Greenpark excels in leveraging SEO, generative AI, and digital marketing strategies to enhance brand performance and consumer engagement. Notable achievements include awards in search marketing and collaborations in the beauty, healthcare, and technology sectors.

201 - 500 employees

☁️ SaaS

🤝 B2B

📋 Description

• Develop and execute holistic social media strategies that seamlessly integrate brand-owned channel management with creator-led campaigns to create a unified and powerful brand narrative. • Lead the strategy, content creation, and community management for brands’ owned social channels, including TikTok, Instagram, YouTube, and Facebook. • Architect and manage the full scope of our creator and influencer marketing programs, from identifying and vetting talent to negotiating partnerships and measuring campaign ROI. • Partner with Editorial, Search and Innovation Teams to deliver cohesive omni-channel campaigns, acting as social gatekeeper for a unified content strategy across social and web. • Participate in omni-channel content planning and brainstorming sessions for key clients. • Lead, mentor, and train the regional social media team, fostering a culture of creativity, strategic thinking, and continuous learning while providing clear direction and opportunities for growth. • Craft persuasive, data-backed proposals and act as a trusted advisor to clients, presenting strategic recommendations and winning buy-in.

🎯 Requirements

• 7 + years of hands-on social media experience, with a strong agency background preferred. • A proven track record of designing and executing holistic social strategies that successfully integrate both brand-owned channels and creator-driven campaigns into a single ecosystem. • Deep expertise in managing the full scope of influencer marketing, from strategic planning and talent identification to campaign execution and ROI analysis. • Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care is highly desirable. • Hands-on experience with paid social media, including budget management, A/B testing, and campaign optimization. • An analytical mindset, skilled at using data to prove the value and synergy of an integrated social strategy. • Exceptional leadership skills with a proven ability to manage, mentor, and motivate a diverse team. • Experience working with regional teams across multiple SEA markets is highly preferred. • Fluent in English; proficiency in Filipino, Indonesian, or Malay is a plus.

🏖️ Benefits

• Competitive salary and benefits package