Lifecycle Marketing Manager

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Groombuggy

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

B2C • Wellness

Groombuggy is a premier mobile dog grooming service, offering the convenience of top-notch grooming directly to your doorstep. They prioritize a stress-free, personalized grooming experience, making it ideal for anxious dogs. With a focus on high-quality care, Groombuggy uses top-tier shampoos and vet-rated cleaning solutions. The service eliminates the need for lengthy trips to traditional grooming salons by providing on-time grooming appointments in a calm and private environment. Operating in various locations including California, Colorado, Virginia, and North Carolina, Groombuggy offers flexible scheduling and a personalized touch to ensure your dog looks and feels their best.

📋 Description

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows, including: Welcome Series, Appointment Booking & Reminder Flows, New Customer Onboarding, Post-Appointment Follow-Up, Grooming Reminder Flows, Customer Reactivation (Win-Back), Subscription & Membership Communications, Review & Referral Campaigns. • Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage. • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Monitor, analyze, and optimize lifecycle performance across key metrics.

🎯 Requirements

• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo. • Proven experience building and optimizing automated lifecycle marketing programs. • Strong understanding of lifecycle marketing, retention strategy, and customer segmentation. • Experience designing responsive, conversion-focused emails within Klaviyo. • Demonstrated ability to analyze campaign performance data to drive continuous improvement. • Excellent copywriting and communication skills. • High attention to detail with rigorous QA standards. • Ability to work independently and manage multiple initiatives simultaneously.

🏖️ Benefits

• Competitive compensation • Remote work options