Ground News
11 - 50 employees
Founded 2018
📱 Media
đź’° Seed Round on 2020-12
Media
Ground News is a news comparison platform that provides users with access to a wide range of news sources. Through its features such as the Browser Extension and Daily Briefing, it allows users to see political bias ratings, coverage percentages from various perspectives (left, center, right), and market-disproportionate reporting on various stories. Ground News empowers readers to understand media bias, review the blind spots in current news stories, and access information from multiple viewpoints for a more balanced understanding of the news. The platform offers local, national, and international news coverage with tools to help readers critically engage with news content.
Director of Conversion Rate Optimization, CRO
Job not on LinkedIn
🔥 0 minutes ago
đź“Š Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
Ground News
11 - 50 employees
Founded 2018
📱 Media
đź’° Seed Round on 2020-12
Media
Ground News is a news comparison platform that provides users with access to a wide range of news sources. Through its features such as the Browser Extension and Daily Briefing, it allows users to see political bias ratings, coverage percentages from various perspectives (left, center, right), and market-disproportionate reporting on various stories. Ground News empowers readers to understand media bias, review the blind spots in current news stories, and access information from multiple viewpoints for a more balanced understanding of the news. The platform offers local, national, and international news coverage with tools to help readers critically engage with news content.
đź“‹ Description
• End-to-End Funnel Ownership: Take complete accountability for conversion rates and revenue outcomes across all digital touchpoints. • Onboarding & In-App Optimization: Architect, test, and refine the mobile app onboarding sequence and in-app purchase funnels. • Web Funnel Strategy & Redesign: Lead the optimization and strategic redesign of web acquisition funnels. • Content Metering & Paywall Architecture: Own the performance and deployment of content paymeters. • High-Velocity Experimentation: Design, launch, and analyze a roadmap of A/B and multivariate tests. • Cross-Functional Execution: Partner with Product, Analytics, and Engineering to ensure tracking instrumentation is flawless. • Performance Monitoring & Reporting: Establish dashboards to track core subscription health metrics.
🎯 Requirements
• 5+ years of experience specializing in conversion rate optimization (CRO), growth marketing, or product-led growth (PLG). • Highly analytical and comfortable navigating behavioral data. • Strong familiarity with SQL. • Deep understanding of digital subscription mechanics and user psychology. • Proven ability to drive outcomes through partners you don't directly manage. • Ability to translate conversion data into clear, actionable technical requirements.
🏖️ Benefits
• Competitive total rewards: A market-benchmarked base salary, calibrated to your location. • Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings. • Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family. • Keep growing: Access to professional development opportunities to keep expanding your skills and career. • Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
Apply Now
