Senior Gamification Manager

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November 6

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Growe

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Gaming • B2B • Entertainment

Growe is a dynamic company that boldly operates in the iGaming and Entertainment industries. Its mission is to unlock potential and create opportunities by launching new iGaming brands across Asia and Latin America. Gathered expertise from diverse markets allows Growe to unite brands globally and enhance the gaming experience, making it a key player in the growth of the industry.

501 - 1000 employees

Founded 2019

🎮 Gaming

🤝 B2B

📋 Description

• Growe welcomes those who are excited to: • Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform; • Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies; • Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers; • Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey; • Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems); • Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity; • Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.

🎯 Requirements

• 3+ years of experience in product, CRM, or engagement management within the iGaming industry; • Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics; • Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows; • Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing; • Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL); • Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact; • English - Upper-intermediate+ for cross-functional and partner communication.

🏖️ Benefits

• Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform; • Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies; • Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers; • Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey; • Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems); • Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity; • Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.