BI Data Analyst

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November 9

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Growth Leads

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B2B • Gambling • Media

Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.

11 - 50 employees

Founded 2020

🤝 B2B

🎲 Gambling

📱 Media

📋 Description

• Monitor, analyze, and report on the performance of our different acquisition channels. • Develop and maintain dashboards to track key metrics such as traffic sources, conversion rates, lifetime values. • Design and implement data strategies to optimize our marketing efforts. • Translate complex datasets into actionable insights to guide marketing decisions and growth initiatives. • Analyze user journeys to assess the potentials for optimization for our acquisition channels. • Design and analyze A/B tests for landing pages, offers, and affiliate traffic strategies. • Develop predictive models to forecast traffic, conversion, and revenue outcomes across affiliate segments. • Ensure the accuracy, integrity, and consistency of affiliate marketing data by working closely with engineering and product teams. • Define and enforce data collection standards and best practices. • Communicate findings and recommendations clearly to non-technical stakeholders. • Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau. • Identify reporting issues through anomaly detection and behavioral analysis. • Share best practices and help foster a data-driven culture.

🎯 Requirements

• 5+ years of experience in data analytics, ideally with 2+ years specifically in performance or affiliate marketing analytics. • Proficiency in SQL: Strong ability to query large datasets across multiple tables and optimize complex joins. • Experience with Analytical Tools: Hands-on experience with data visualization and BI platforms (e.g., Looker, Tableau, Power BI). • Statistical Programming: Working knowledge of Python or R for advanced analytics, data wrangling, and automation. • A/B Testing & Experimentation: Experience designing, executing, and analyzing split tests with an understanding of statistical significance. • Data Modeling & Forecasting: Ability to create predictive models and perform regression, cohort, and lifetime value analysis. • Deep knowledge of affiliate channels, performance marketing KPIs, attribution models, and conversion funnels is a plus. • Proven track record of turning data into actionable insights that drive business decisions and ROI improvements. • Experience working in fast-paced digital or e-commerce environments.

🏖️ Benefits

• Competitive salary • Lucrative commission structure • Private health care benefits • Flexible work schedules • Vibrant work environment • Excellent opportunities to learn and grow