Director of Field Marketing

🕒 July 13

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Guild Garage Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤝 B2B

B2B

Guild Garage Group is a coalition and partnership platform that brings together independent residential garage door service companies to enable growth, operational support, and value realization for owners. The group partners with owner-operators, allowing them to retain unit-level ownership while providing back-office resources, training, data-driven insights, and strategic support to scale businesses, manage transitions, and pursue tuck-in acquisitions. Guild positions itself as a people-first network focused on sustainable, value-driven growth rather than a traditional private equity operator.

📋 Description

• Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels. • Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. • Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. • Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. • Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch). • Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. • Ensure consistent brand voice and compliant messaging across all touchpoints. • Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. • Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes.

🎯 Requirements

• 7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred). • Previous experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes. • Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions. • Excellent communication, interpersonal, and cross-functional leadership skills. • Required: Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation & execution. ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required. • Bachelor’s in Marketing/Business or equivalent experience.

🏖️ Benefits

• Compensation includes an annual bonus incentive