Product Marketing Manager

November 20

Apply Now

Receive Emails with Similar Jobs

HealthEdge

WebsiteLinkedInAll Job Openings

Healthcare Insurance • SaaS • Fintech

HealthEdge is a company that specializes in providing advanced solutions for healthcare payers through its HealthRules Solutions Suite. This suite includes a comprehensive digital claims administration processing system, care management workflow solutions, and payment integrity solutions, which aim to enhance operational efficiency and improve quality of care for health plans. By leveraging integrated technology and automation, HealthEdge helps health plans eliminate data silos, increase payment accuracy, and elevate member experience, thereby transforming the healthcare landscape for better collaboration and accessibility.

1001 - 5000 employees

Founded 2005

⚕️ Healthcare Insurance

☁️ SaaS

💳 Fintech

📋 Description

• Develops and executes annual product marketing plans, programs, and tactics aligned with business goals. • Work closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages. • Builds market knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors. • Contributes to competitive intelligence findings and insights. • Synthesizes information into battle cards designed to inform key stakeholders. • Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process. • Helps create and continuously refine messaging and positioning for the HealthEdge Source solution in the payer and adjacent markets. • Collaborates directly with the product management team to distill key functionality and benefits into core product messages. • Leverages messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content. • Participates in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns. • Develops customer references, testimonials, and case studies for external and internal use. • Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified. • Estimates, leads, develops, and directs the work of cross-marketing and HealthEdge Source Business contributors, team leaders, and supervisors. • Responsible for directing and tracking HealthEdge Source Product Marketing results and resources against goals. • Establishes new processes and procedures that promote clear communication, transparency, and efficiency.

🎯 Requirements

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment • 1-2+ years demonstrated track record in crafting positioning and marketing content • A Bachelor’s degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products • Masters degree in business is preferred • Demonstrated ability in launching and growing innovative technology products • Strong writing, communication, presentation development, and story-telling /delivery skills • Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations • Strong organizational and project management skills with a bias for action.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options