Marketing Automation and Operations Lead

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September 29

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Herbal Goodness

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Herbal Goodness is a premium superfood and super herb plant-based apothecary. Use food to support your health and well-being. Our product lines include supplements, extracts, teas, smoothies, and keto powders and blends. Our unique, nutrient-dense ingredients include Papaya Leaf, Papaya Seed, Graviola Soursop Leaf, Guava Leaf, Moringa, Guayusa, Gymnema, Matcha, Black Seed Oil, MCT Oil Powder, B12 Vitamins, Cat's Claw, and more.

11 - 50 employees

📋 Description

• Architect and scale Herbal Goodness' marketing engine across email, SMS, CRM, and automation workflows • Build, manage, and optimize lifecycle automation flows (welcome, cart abandonment, win-back, upsell) • Integrate CRM, eCommerce (Shopify), email, SMS, and analytics; troubleshoot integrations and streamline workflows • Maintain data hygiene and ensure compliance with GDPR, CCPA, and other relevant regulations • Own attribution modeling and reporting to ensure accurate ROI measurement across campaigns • Implement and maintain technical SEO elements (tagging, redirects, schema, GTM setup) • Monitor and optimize the marketing technology stack and troubleshoot integrations • Collaborate with growth and data teams to run scalable, automated experiments • Drive measurable revenue growth and reduce manual campaign setup through automation • Reports to Manager/Director (title to be inserted)

🎯 Requirements

• 3+ years of experience in marketing automation or marketing operations (eCommerce preferred) • Proficiency in platforms such as Klaviyo, GoHighLevel, and Marketo • Familiarity with the Shopify ecosystem and third-party integrations • Working knowledge of technical SEO (structured data, canonical tags, redirects) • Strong analytical skills with experience in attribution and reporting models • Bonus: Basic knowledge of HTML, CSS, and API integrations