Manager, Campus & Influencer Marketing

Job not on LinkedIn

November 19

Apply Now

Receive Emails with Similar Jobs

Her Campus Media

WebsiteLinkedInAll Job Openings

Media • Marketing • B2C

Her Campus Media is a leading portfolio of Gen Z media brands and marketing solutions, headquartered in Boston, United States. The company operates several well-known brands, including Her Campus, College Fashionista, Spoon University, Generation Hired, and the InfluenceHer Collective, which are designed to engage young audiences with relevant content and communities. Her Campus Media excels in providing marketing solutions and insights tailored for the Gen Z demographic, with a strong focus on diversity, equity, and inclusion. The company aims to connect brands with Gen Z individuals through its diverse and vibrant platforms.

51 - 200 employees

Founded 2009

📱 Media

👥 B2C

💰 $50k Grant on 2011-10

📋 Description

• Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership • Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines • Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed • Serve as a main point of contact for influencers who participate in campaigns as needed • Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly • Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met • Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed • Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business • Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners • Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information • Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities

🎯 Requirements

• 5+years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s) • Bachelor’s degree (or other college degree) preferred • Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry as well as a pulse on trends in the space • Excellent oral, written and verbal communication skills • Rigorous attention to detail and eye for design • Superior organizational and time management abilities • Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus

🏖️ Benefits

• Bonus potential