Product Marketing Manager

Job not on LinkedIn

November 5

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Highlight

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Government • Cybersecurity • IT Services

Highlight is a government-focused services provider that delivers a wide array of solutions to tackle federal agency challenges. Founded in 2008, Highlight offers services including business and mission operations, grants and financial services, policy and planning, strategic communication, DevSecOps, human-centered design, data management, IT services, cybersecurity, and cloud services. The company is renowned for its personalized approach and its commitment to creating impactful federal mission solutions while providing rewarding career opportunities. Highlight is also distinguished by its 100% employee ownership and a diverse workforce, emphasizing financial success sharing among employees. Headquartered in Fairfax, Virginia, the company is recognized as one of the 2024 Fortune Best Companies and has received numerous awards for community service and workplace environment.

1001 - 5000 employees

Founded 2002

🏛️ Government

🔒 Cybersecurity

📋 Description

• Lead product launches and feature releases from planning to execution while defining and continuously optimizing positioning, messaging, target audiences and ICPs, and launch plans. • Conduct market research, competitive analysis, and customer interviews, alongside collating internal feedback and learnings, to deeply understand buyer needs and inform product direction. • Develop compelling product positioning, value propositions, and messaging frameworks that resonate with target segments and differentiate us from competitors. • Partner with executive leadership, as well as Product Managers, Content and Event Marketing teammates, and Sales leadership to align roadmaps, craft messaging, enable teams, and measure impact. • Partner with revenue and whole company teams to create collateral such as pitch decks, one-pagers, battle cards, case studies, to deliver training that equips them to communicate value effectively. • Collaborate with other marketing team members to produce content that drives demand (blogs, webinars, thought leadership, product demos) as well as sales assets, enablement materials, and related collateral. • Collaborate with our Community Growth team and cross functional partners to collaboratively grow our Highlighter community while maintaining quality standards. • Define success metrics for launches and campaigns, track performance, and continuously refine strategies for better outcomes.

🎯 Requirements

• 7+ years of experience in product marketing, growth marketing, or related roles at a B2B SaaS company. • Eagerness to be both hands-on doer and creative in using limited resources to have a huge impact, while also being able to craft high level narratives and storytelling with excellent written, verbal, and presentation skills. • Excitement about our problem space, opportunity area, and the customer/market we are serving. • Proven track record in go-to-market execution for new products/features, with the ability to translate technical features into customer value. • Experience collaborating cross-functionally with product, sales, and customer success teams, ideally at a sales-led organization. • Strong analytical skills; comfortable using data to inform decisions. • Self-starter who thrives in a fast-paced, high-growth, high ownership environment.

🏖️ Benefits

• Health insurance (medical, dental, vision) with 100% of employee premiums covered • Unlimited PTO • Flexible, remote WFH culture • Access to the iconic Hearst Tower & its facilities in NYC (should you choose to ever be in person)