Senior Manager, Product Marketing

September 30

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hims & hers

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Healthcare Insurance • eCommerce • Wellness

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

🛍️ eCommerce

🧘 Wellness

📋 Description

• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs • Synthesize customer insights and data to drive go-to-market strategies and product adoption • Operate in a highly cross-functional role, partnering with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development • Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention • Lead identification of segmentation, positioning, messaging, and adoption tactics for new and existing products • Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis • Develop thoughtful go-to-market strategies and briefs anchored in customer insights and competitive/macro landscape • Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts • Lead complex workstreams and product segments with minimal oversight • Own end-to-end work across multiple categories and product lines

🎯 Requirements

• 7+ years of experience in marketing • 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy) • Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love • Ability to drive experimentation focused on conversion and engagement • Analytical thinker with experience in data-driven marketing • Experience using insights and strategic thinking to influence stakeholders and the product roadmap • Proven track record of leading cross-functional teams • Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite • Experience driving complex projects in a fast-paced environment • Consumer product marketing experience is a strong plus • Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience • MBA or a Master's in marketing/communications is a plus • Legally authorized to work in the U.S. without restriction

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats • Talent-first flexible/remote work approach