B2B, Growth SEO Specialist

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October 23

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Hook + Ladder Digital

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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share.

11 - 50 employees

📋 Description

• Lead scalable SEO strategies that drive B2B growth, visibility, and lead generation while aligning tactics with business and revenue goals. • Execute and oversee technical and on-page SEO initiatives directly in CMS platforms — optimizing metadata, internal linking, schema, and site structure. • Continuously analyze performance data and competitor activity to refine strategies and uncover growth opportunities. • Collaborate closely with content, design, and development teams to ensure SEO initiatives align with the buyer journey and deliver business impact. • Stay at the forefront of SEO trends, tools, and best practices, integrating AI and emerging technologies to enhance performance and scalability.

🎯 Requirements

• 4+ years of SEO experience, including at least 3 in B2B or lead-generation environments, ideally at a digital agency or in-house at a SaaS/B2B brand. • You’re an expert in technical, on-page, off-page, and B2B SEO, with a proven ability to develop and execute strategies that drive qualified leads and measurable business impact. • You’re highly skilled with WordPress (and Elementor) and fluent in tools like Google Search Console, Google Analytics, Ahrefs, Screaming Frog, Ubersuggest, Lighthouse, Moz, and Semrush. • You have a solid understanding of B2B sales funnels and how SEO supports the buyer journey through strategic keyword targeting and content alignment. • You’re analytical and data-driven, you track performance, extract insights, and translate results into clear, actionable strategies. • You’ve successfully led link-building, digital PR, and authority campaigns that boosted traffic, rankings, and brand visibility. • You’re a strong collaborator, working seamlessly with content, business, and performance teams to align SEO with broader growth goals. • You stay curious, adaptable, and AI-savvy, always exploring new tools and creative ideas that push performance further.

🏖️ Benefits

• Profit-sharing program — When you win, we win! • Flexible PTO (yep, really). • 100% Remote – Work from anywhere. • Tons of Autonomy – We trust you to own your work.