Director, Integrated Marketing

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October 10

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Houzz

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eCommerce • Marketplace • SaaS

Houzz is a comprehensive platform that caters to homeowners and industry professionals involved in home renovation and design. The platform features a wide range of design ideas, photos, and articles on various rooms and home elements, from kitchens and bathrooms to outdoor spaces. It also offers a marketplace for home improvement products, furniture, and decor. Additionally, Houzz provides professional software solutions for design and construction projects, including tools for project management, 3D renderings, and estimate creation. The platform connects users with a variety of professionals such as architects, interior designers, and contractors.

501 - 1000 employees

Founded 2009

🛍️ eCommerce

🏪 Marketplace

☁️ SaaS

📋 Description

• Own and drive the integrated marketing communications strategy for Houzz Pro, ensuring alignment to business priorities and revenue goals. • Lead and shift the industry narrative around technology in the construction and design sector and the power of AI and technology to help businesses in our industry simplify operations and scale successfully. • Lead planning and execution of integrated marketing initiatives that drive awareness, consideration, conversion, usage and brand love across paid, owned, and earned channels, ensuring consistent messaging and brand alignment. • Oversee creative development and content strategy, including launches, hero campaigns, thought leadership, web, • Drive alignment across marketing and sales. • Use data and analytics to measure marketing and campaign performance, optimize in real time, and inform future planning.

🎯 Requirements

• At least 10+ years of experience product marketing, integrated marketing, or brand strategy. • 4+ years experience marketing SaaS software, cloud services, or other relevant technology. • Experience building and executing large-scale integrated marketing campaigns that drive business results. • Experience working successfully cross-functionally. • Experience with business to business (B2B) buyer journeys • Bachelor’s Degree in a related field (business/marketing). • Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns. • Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium. • Experience in campaign performance measurement and optimization. • Excellent communication, presentation skills, and executive presence.

🏖️ Benefits

• Flexible Paid Time Off (PTO) • Home internet stipend • Medical, dental, and vision benefits • Maternity/paternity leave program • Employee Assistance Program (EAP) • Professional Development Reimbursement Program • 401(k) retirement savings plans (Pre-Tax and Roth) • Flexible Spending Accounts (FSA) - Medical & Dependent Care • Health Savings Account (HSA) with company contribution • Healthy at Houzz program