Digital Media Buyer

15 hours ago

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ICON plc

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Pharmaceuticals • Biotechnology • Healthcare Insurance

ICON plc is a global provider of clinical, consulting, and commercial services across various sectors in the healthcare and pharmaceutical industries. They offer a wide range of clinical solutions, including decentralised clinical trials, cardiac safety solutions, early clinical laboratories, and medical imaging. ICON also provides technology solutions that support drug development from early phases to post-marketing. Their therapeutic expertise spans cardiovascular, oncology, internal medicine, and more, with a strong focus on transformative therapies like cell and gene therapies and biosimilars. ICON is recognized as a leading Contract Research Organisation (CRO), regularly providing thought leadership and contributing to industry publications and events. Their services are tailored to optimize clinical trials, offer regulatory intelligence, and deliver real-world evidence through robust data analysis and patient-centric solutions.

10,000+ employees

Founded 1990

💊 Pharmaceuticals

🧬 Biotechnology

⚕️ Healthcare Insurance

📋 Description

• Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies • Draft patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets • Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies • Produce reports and recommendations concerning current and future advertising and patient recruitment strategies • Monitor and optimize the performance of all digital marketing campaigns and assess performance against goals (ROI and KPIs) • Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets • Assist in planning, implementing, and monitoring ongoing presence on social media platforms • Liaise with media agencies and external vendors to support patient recruitment initiatives

🎯 Requirements

• 3-5+ years digital campaign set up & management experience • Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify • Experience in clinical trials and drug development space (preferred) • Strong written and verbal communication skills • Experience with Microsoft Office Suite, specifically with PowerPoint • Bachelor's degree

🏖️ Benefits

• Various annual leave entitlements • A range of health insurance offerings to suit you and your family’s needs. • Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead. • Global Employee Assistance Programme, TELUS Health, offering 24-hour access to a global network of over 80,000 independent specialised professionals who are there to support you and your family’s well-being. • Life assurance • Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidised travel passes, health assessments, among others.