Director of Product Marketing

2 days ago

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iDeals

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B2B • Enterprise • SaaS

iDeals is a global company offering numerous career opportunities across various fields such as customer support, engineering, information technology, marketing, and sales. With locations in Brazil, Frankfurt, India, Madrid, Milan, Prague, and Ukraine, iDeals provides positions ranging from entry-level customer support roles to senior engineering and technical management roles. They focus on helping businesses across the globe through collaboration and innovation, encouraging applications and referrals to build a diverse team. The company emphasizes their global impact and commitment to aiding business growth.

201 - 500 employees

Founded 2008

🤝 B2B

🏢 Enterprise

☁️ SaaS

📋 Description

• Shape the overall story for Ideals across VDR, Board, and Vault - how they work together to help customers run high-stakes processes with more control and less stress • For each product, define clear positioning and messaging: who it’s for, which workflows it solves, why it’s better than alternatives, and what proof we have • Keep these narratives current as markets, regulations, and competitors change, and as we add new use cases and products to the portfolio • Design and run a simple, tiered launch framework (from small enhancements to major releases) • Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and when • Ensure every launch has the basics covered: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablement • Manage two product marketers; set goals, priorities, and ways of working • Coach the team on research, positioning, writing, and stakeholder management • Build a culture of clear thinking, simple language, and bias to action • Run regular customer and prospect interviews together with Product, Sales, and CS • Own competitive and market intelligence for your portfolio and share concise, practical insight back to teams • Feed structured input into product strategy, pricing and packaging, and roadmap decisions • Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling • Make sure enablement is easy to find, up to date, and actually used • Partner with Sales leadership on training sessions for new offerings, verticals, and plays • Provide sharp product narratives and briefs for campaigns, content, and website updates • Validate that campaigns accurately reflect product reality and customer value • Measure impact of launches and key campaigns together with Demand Gen and RevOps

🎯 Requirements

• Solid experience in B2B SaaS product marketing, including launches and ongoing adoption work • Proven track record working closely with Product and Sales to bring products to market and support revenue growth • Experience managing or mentoring product marketers, even if in a small team • Strong writing skills: you can explain complex products in simple, direct language • Comfortable talking to customers and prospects and turning what you learn into clear recommendations • Structured thinker who can design frameworks and then actually use them day-to-day • Confident working across time zones and cultures in a remote-first environment • Nice to have: Experience in secure collaboration, fintech, legal/transaction services, or other high-stakes B2B environments • Background in pricing/packaging or solution/portfolio marketing

🏖️ Benefits

• Remote-first flexibility to shape your ideal workday • Home workplace budget • Co-working expense coverage • Individual IT budget for extra equipment • Top-tier tech and AI-powered tools • Access to Ideals Academy with numerous courses • Investment in external learning and development activities • Guidance in Personal Development Plan creation • Professional literature and subscriptions coverage • Support of your passion as a speaker or writer • Internal talent mobility opportunities • Tailored Wellness Package for your physical and mental health • Funding for sports competitions • 25 business days of annual leave • Paid health-related time-off • NEST pension program contribution • Team-building offline and online events • Budget for meetups with your local team • Generous internal referral program