Senior/Lead CRM Manager

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September 29

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IGAMINGHUNT

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Recruitment • Gambling

IGAMINGHUNT is a recruitment and HR consultancy specializing in the iGaming sector, focusing on providing top talent and staffing solutions to online gambling companies worldwide. They emphasize understanding the business needs within the iGaming industry to recruit effectively for positions such as management, marketing, product development, and HR roles. With a strong grasp of the challenges faced by iGaming start-ups, IGAMINGHUNT provides insights into the industry's dynamics and counsels companies on common pitfalls. Their services extend across various global iGaming hubs including Malta, Gibraltar, and the UAE, offering a strategic advantage in recruitment efforts catered specifically to the gambling market.

11 - 50 employees

🎯 Recruiter

🎲 Gambling

📋 Description

• Develop and execute CRM strategies across the full customer lifecycle, including acquisition, activation, retention, and reactivation • Plan, launch, and evaluate promotional campaigns across multichannel communication (email, SMS, push, auto calls) • Create and manage advanced segmentation strategies based on behavioral and transactional data • Design and run A/B and multivariate tests to optimize performance and improve KPIs • Build and refine automated player journeys and retention funnels • Develop monthly promotional calendars including bonus campaigns and gamification mechanics • Collaborate with product, design, and content teams to deliver on-brand messaging and promotional assets • Track key CRM KPIs daily, weekly, and monthly to measure impact and guide optimization • Analyze campaign performance to identify areas for improvement and drive better engagement • Ensure all activities align with internal standards and industry compliance regulations

🎯 Requirements

• 3+ years of CRM experience within the casino and/or sports betting industry • Strong command of segmentation, personalization, and lifecycle communication strategies • Hands-on experience working with CRM channels such as email, push, SMS, and in-app messaging • Deep understanding of player journeys, bonus mechanics, and gamification strategies • Advanced data analysis skills and experience drawing actionable insights from large datasets • Familiarity with CRM platforms • Upper-intermediate or higher level of English (written and spoken) • Fluent/Native level of Ukrainian or Russian • Nice to have: Experience with gamification or player engagement platforms (e.g., quests, challenges)

🏖️ Benefits

• High-impact role in a fast-growing, tech-enabled iGaming company with proprietary products • Opportunity to lead localized CRM strategy for the Latin American market • Collaborative international environment with autonomy and ownership • Clear path for professional growth in a product-oriented organization • Competitive compensation package and performance-driven culture • Fully remote