Senior Marketing Operations Analyst

August 22

Apply Now

Receive Emails with Similar Jobs

Imprint

WebsiteLinkedInAll Job Openings

Finance • Fintech • B2B

Imprint is a company that specializes in creating perfectly configured co-branded financial products such as bespoke credit cards, deposit accounts, and installment loans. These products are designed to attract more users, drive increased spending and engagement, and offer deep customer insights. Imprint partners with iconic brands like Turkish Airlines, Brooks Brothers, and H-E-B to enhance loyalty program engagement, accelerate cardholder conversion, and provide SKU-level rewards. The company’s platform, Imprint Core, powers the entire co-branded credit card experience, offering complete control over sign-ups, transactions, and reward redemptions. Imprint's technology ensures fast application decision times and robust uptime, while providing tailored and personalized marketing to effectively connect with customers.

201 - 500 employees

💸 Finance

💳 Fintech

🤝 B2B

📋 Description

• We are seeking a Senior Marketing Operations Specialist to support the execution of multi-channel marketing campaigns that drive cardholder engagement, spend, and loyalty. This role will focus on owned channel marketing, advancing martech capabilities, campaign execution, and optimization using Braze and other marketing automation tools. The ideal candidate has at least 3 years of email marketing experience, a solid understanding of martech tools and capabilities, and a passion for data-driven customer engagement. • Build and ensure accurate execution of marketing automation workflows, including QA/testing before deployment, across email, SMS, push notifications, and in-app messaging campaigns using Braze. • Configure customer journeys, triggers, and segmentation to deliver personalized experiences. • Track and analyze communication performance, providing insights and recommendations for continuous improvement, and creating reports for internal stakeholders. • Maintain and update campaign calendars to ensure timely execution of marketing initiatives. • Assist in creating and refining email templates with dynamic content, personalization, and optimized subject lines. • Maintain compliance with CAN-SPAM regulations and email marketing best practices. • Work cross-functionally (Product, Data, Creative) to execute marketing initiatives, support A/B testing, and advance marketing automation efforts • Stay updated on industry trends, owned channel marketing best practices, and emerging martech functionality.

🎯 Requirements

• 3+ years of experience in owned channel marketing, lifecycle marketing, or CRM marketing with experience setting up campaigns in Braze or other comparable martech tools. • Ability to query data, build segments, and create customer journey logic using SQL or other comparable method. • Experience with martech migrations and/or building new martech functionality • Creative problem-solver with the ability to leverage data and martech capabilities to drive efficient and effective personalization and dynamic content selection • Familiarity with CAN-SPAM regulations and general email marketing compliance. • Ability to analyze email performance data and translate insights into action. • Excellent attention to detail, project management, and organizational skills. • Excellent communicator, both verbal and written, with ability to work in a fast-paced environment and effectively collaborate cross-functionally

🏖️ Benefits

• Competitive compensation and equity packages • Leading configured work computers of your choice • Flexible paid time off • Fully covered, high-quality healthcare, including fully covered dependent coverage • Additional health coverage includes access to One Medical and the option to enroll in an FSA • 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents • Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity