Head of Creative Strategy – Social

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🔥 18 minutes ago

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inBeat Agency

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

📱 Media

🤝 B2B

Marketing • Media • B2B

inBeat Agency is a creative growth agency specializing in influencer and performance marketing. They focus on influencer marketing across platforms like TikTok, Instagram, and Snapchat, using both macro and micro-influencers to drive brand engagement and measurable results. inBeat Agency offers services such as user-generated content (UGC) marketing, paid media strategies, and performance creative campaigns, leveraging data-driven insights to optimize campaign performance and ROI for brands. inBeat partners with various industries, including mobile apps, consumer packaged goods, direct-to-consumer products, and e-commerce, crafting tailored strategies to boost brand awareness and sales.

📋 Description

• Own creative quality, end to end • Set and hold the creative standard for all output - from storyboard to final ad • Review and give specific, actionable feedback on Creative Strategy Presentations (CSPs), storyboards, RAW footage, and final ads before they reach clients • Build and maintain checklists, brand guides, and review frameworks for quality consistency • Develop an ad example library and “what makes a great UGC ad” resource • Translate creative briefs into production-executable direction • Run pre-production alignment sessions between Creative Strategists and Producers • Identify breakdowns in handoffs and build processes to fix them • Drive platform & trend intelligence • Maintain a genuine, current pulse on social platforms • Feed trend intelligence to the Creative Strategy team • Use AI tools in ideation, scripting, and research workflows • Support key client creative relationships • Join brainstorming sessions needing a senior creative voice • Own approval of CM’s own social content and website portfolio

🎯 Requirements

• 4–8 years in performance creative, creative strategy, or content production - at a social-first agency, DTC brand, or UGC studio • Experience across both creative strategy and production • Deep, current relationship with TikTok and Meta • Ability to distinguish good ads from exceptional ones • Comfortable building processes as well as reviewing scripts • High EQ and collaborative instincts • Comfortable with ambiguity and fast pace • Fluent in English and confident presenting creative rationale to clients

🏖️ Benefits

• Standard Creative Milkshake Stipends (mental health, healthcare & internet) • Time Off: 21 days PTO + 7 Paid Sick Days; company closure: 2 weeks at year-end (estimated: December 22 – January 5) • Maternity/Paternity Leave • Yearly Salary Review • Long Service Incentives (starting from 2 years)