Product Marketing Manager – Bitcoin DeFi

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October 7

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Input Output (IOHK)

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Crypto • Web 3

Input Output (IOHK) is a technology company focused on research and development in the field of blockchain and cryptocurrencies. It is known for its key role in developing the Cardano blockchain platform, which aims to offer a more secure and scalable environment for digital transactions and smart contracts. IOHK places a strong emphasis on academic research and peer-reviewed development methods, contributing to its reputation in the blockchain space.

201 - 500 employees

Founded 2015

₿ Crypto

🌐 Web 3

📋 Description

• - Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas. • - Define and drive go-to-market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment. • - Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision-making processes. Use these insights to shape strategy and drive results. • - Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross-functional decision-making. • - Deliver globally consistent product feature positioning and benefit messaging adaptable for localization. • - Plan and execute impactful global launches for new products and feature releases, collaborating with in-house agencies and external partners. • - Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks. • - Act as a product marketing expert for IOG core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives. • - Partner with regional marketing managers to deliver awareness and demand-generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson.

🎯 Requirements

• - Bachelor’s degree or equivalent experience in marketing, business, or a related field. • - Proven product marketing experience with a deep understanding of international markets. • - Demonstrated success in marketing high-tech, emerging, or disruptive technologies in B2B and B2C environments. Start-up experience is a plus. • - Experience transitioning products from early adoption to mainstream adoption stages. • - Familiarity with open-source marketing is preferred but not required. • - Process-oriented with a history of establishing collaborative workflows and driving operational efficiencies. • - Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers. • - Proficient in leveraging marketing technology tools (e.g., CRM, analytics, and content management platforms) to drive results. • - Strong foundational knowledge of blockchain technology, including its core components such as consensus mechanisms, smart contracts, and tokenomics. Ability to translate technical blockchain concepts into marketing messages that engage non-technical audiences. • - Experience with Decentralized Applications (dApps): Familiarity with dApp ecosystems, decentralized finance (DeFi), and decentralized identifiers (DIDs). Able to position products within these evolving landscapes effectively. • - Tokenomics and Market Design: Experience in communicating value propositions related to token-based ecosystems and gamified incentive structures. • - Strong interpersonal and cross-functional collaboration skills, especially in a remote team environment. • - Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences. • - Results-driven with a proven ability to set and meet measurable goals, leveraging data and analytics to inform decisions. • - Skilled in creating engaging, audience-focused content and delivering persuasive presentations. • - Adaptable to emerging technologies, trends, and tools in marketing and communication. • - Strategic thinker with the ability to translate future trends and IOG’s vision into actionable marketing strategies. • - Ability to leverage decentralized communities and platforms (e.g., Discord, Telegram, Twitter) for product marketing and audience engagement.

🏖️ Benefits

• - Remote work • - Laptop reimbursement • - New starter package to buy hardware essentials (headphones, monitor, etc) • - Learning & Development opportunities • - Competitive PTO