Digital Marketing Manager

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November 4

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insightsoftware

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Finance • SaaS • Enterprise

insightsoftware is a comprehensive provider of solutions tailored for finance, accounting, and operations. They empower business leaders by turning data into actionable insights, aiding in strategic decision-making across organizations. Their platform connects over 200 environments including major ERPs and data sources, offering AI-enabled integration and data management solutions specifically designed for the Office of the CFO. insightsoftware's offerings include financial reporting, operational reporting, data automation, and more, all aimed at streamlining financial processes and enhancing data visibility and reliability. With a focus on automating routine workflows, they enable businesses to save time, minimize errors, and focus on strategic analysis.

1001 - 5000 employees

💸 Finance

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2021-07

📋 Description

• Be the cross-functional lead and main point of contact for digital within the BU, collaborating with leaders in product, sales, marketing, and more. • Collaborate with both BU-assigned paid media and shared web, SEO, and social media specialists on campaign strategy, execution, optimization, and reporting. • Analyze digital performance metrics, providing regular reports and insights to stakeholders. • Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives. • Oversee website optimization efforts to enhance user experience and increase conversion rates. • Be responsible for driving digital results for the BU, Marketing team, and organization based on established MQL, pipeline, and booking goals. • Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge. • Research and evaluate channel expansion opportunities. • Oversee the overarching A/B testing strategy for the Business Unit.

🎯 Requirements

• 5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses. • Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic. • Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms. • Proficient in campaign analysis, reporting, and data-driven decision-making. • Confidence and experience collaborating with senior leadership in product, sales, and marketing to align digital strategies with business goals. • Preferred: Experience working with start-ups or high-growth/PE-backed companies. • Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc. • Agency experience. • Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power BI, and Google Data Studio. • Experience with ABM and data platforms like Clearbit and 6sense.

🏖️ Benefits

• All your information will be kept confidential according to EEO guidelines. • Background checks are required for employment with insightsoftware, where permitted by country, state/province.