Off-Page SEO Specialist

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InspiraFarms Cooling

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Agriculture • eCommerce • SaaS

InspiraFarms Cooling is a company that designs, develops, installs, and services innovative cold chain technology, specifically tailored for the agricultural sector. With a focus on emerging markets, particularly in Africa, the company provides modular and energy-efficient cold rooms and pre-cooling solutions for perishable products such as fresh fruits, vegetables, flowers, and animal proteins. By offering comprehensive solutions that significantly reduce energy costs and food losses, InspiraFarms Cooling supports agribusinesses in meeting international food safety standards and enhancing their supply chain operations.

11 - 50 employees

Founded 2012

🌾 Agriculture

🛍️ eCommerce

☁️ SaaS

💰 Convertible Note on 2024-01

📋 Description

• Research and analyze competitor backlink profiles to identify high-value opportunities. • Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities. • Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high-authority domains • Conduct outreach campaigns via other platforms like LinkedIn to secure placements. • Build and maintain relationships with webmasters, bloggers, journalists, and influencers. • Monitor, audit, and report on backlink profiles using SEO tools • Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines. • Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact. • Collaborate with SEO and content teams to align link-building with broader marketing and growth strategies.

🎯 Requirements

• 2+ proven experience in link building and outreach (agency or in-house). • Creative thinker with the ability to design unique outreach angles, campaign ideas, and content hooks that capture attention and earn high-quality backlinks. • Strong understanding of SEO principles, especially off-page SEO and backlink acquisition. • Proficiency with SEO and outreach tools • Excellent written communication skills; ability to craft compelling, personalized outreach messages. • Strong organizational, research, and relationship-building skills. • Ability to work independently, manage multiple campaigns, and meet deadlines. • Self-motivated, adaptable, and results-driven with a focus on continuous improvement. • Nice to have: experience with local link building or digital PR

🏖️ Benefits

• 100% coverage of health, vision, and dental benefits • Flexible Paid-time Off • Learning and Development Budget • Retirement Savings Plans - 401k with matching • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans