Marketing Manager

November 26

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Instacart

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eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• Collaborate with cross functional teams to plan and execute launch and growth marketing initiatives. • Collaborate closely with ops manager and customer success manager to ensure campaign readiness across all relevant product touchpoints. • Work with external vendors and operations teams to manage in-store marketing materials logistics and delivery to ensure smooth execution. • Refine expansion playbooks and collaborate with the operations team to ensure smooth execution, suggest improvements and refinements when needed. • Partner with the data science, customer success and product team to develop a measurement framework to assess the effectiveness of our campaign strategy • Work with internal marketing team and external partner to ensure all tactics are correct - messaging, size, asset type, co branding, etc. • Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth • Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations • Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve • Consistently assess competitive strategies and uncover white space opportunities.

🎯 Requirements

• Bachelor's Degree required • 4+ years of experience with in-store/retailer marketing • Organized work flow and strong attention to detail. • Experience executing marketing campaigns in store • Excellent written and verbal communication skills; ability to interact at senior levels of the organization • Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment • Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes

🏖️ Benefits

• Remote work options • Flex First work policy • New hire equity grant • Annual refresh grants • Highly market-competitive compensation