Senior Marketing Manager II, Ads Product Marketing

September 3

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Instacart

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eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• Develop and maintain a deep understanding of Instacart’s existing Ad suite and industry trends, serving as a trusted thought partner for the Product and Commercial business and directly influencing the product roadmap and rollouts. • Manage a team of skilled product marketers that lead the GTM strategy and execution for Ads products and features, establishing comprehensive and consistent launch motions that optimize for best practices and scale the PMM’s impact. • Champion the voice of the customer by partnering closely with Sales and Product to define priority features based on customer needs and market analysis, blending quantitative and qualitative insights. • Oversee team strategy, budget, management and resourcing; balance team priorities and set clear goals to ensure focus on highest-priority products and workstreams. • Partner closely with Sales Enablement to educate our sales team and our advertisers about the value of our data & measurement products. • Work with Product, Engineering, Comms, and Sales teams to develop effective, compelling, and efficient marketing programs that position Instacart Ads as best-in-market. • Partner with Growth Marketing to create investment strategy across paid marketing, trade partnerships, events, communications, creative, and content; develop and maintain consistent branding, messaging, and positioning across all channels. • Drive the strategic and tactical execution of marketing campaigns, including thought leadership pieces, blogs, whitepapers, guides, social media support, industry briefings, product launches, and event management, as part of GTM plans.

🎯 Requirements

• 10+ years of experience in product marketing and related product roles with at least 5 years in digital advertising and tech industry specifically • Bachelor's degree in marketing, business, or related field • Retail Media Network, CPG and/or Retailer experience • Deep understanding of the digital advertising/marketing ecosystem and advertising technologies • Ability to quickly grasp complex technical concepts and translate them into customer value propositions • Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs) • Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging. • Proven track record of developing and executing successful go-to-market strategies. • Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies and decision-making. • You have executive presence, understand marketing concepts, and can articulate them to a broad set of audiences • You enjoy working with external audiences and have strong communication skills • Preferred: Experience using AI to find efficiencies in workflow/processes • Preferred: Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment. • Preferred: A passion for media, measurement and the advertising industry. • Preferred: Customer-centric thinking and exceptional problem-solving skills.

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • This role is eligible for a new hire equity grant as well as annual refresh grants. • Flex First remote work policy with flexibility to choose where to work (home, office, or coffee shop) and regular in-person events. • Remote role limited to Canadian provinces: Ontario, Alberta, British Columbia, and Nova Scotia. • Offers may vary based on many factors, such as candidate experience and skills.