Head of Channel Partnerships

Job not on LinkedIn

🕒 June 25

🗽 New York – Remote

🗽 New York – Remote

💵 $180k - $230k / year

⏰ Full Time

🔴 Lead

💰 Account Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Insticator

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

💰 $5.2M Series A on 2017-07

Consulting • Marketing • Advertising

Insticator is a company that specializes in maximizing audience engagement and revenue for publishers through innovative ad management and audience interaction tools. The company's products include a full ad management suite, supply side platform, video solution, content engagement unit, commenting platform, and rating & review system. Insticator aims to help publishers effectively collect and utilize first-party data to engage and monetize site visitors. They offer tools such as trivia, polls, and commenting to keep audiences engaged and coming back. The company prides itself on its responsiveness and the ability to provide comprehensive reporting and insights for its clients.

📋 Description

• Define and own the COOL AI channel partner strategy for the US market, including partner tier model, target partner profiles, and go-to-market priorities • Develop a 12–24 month partner recruitment roadmap aligned to revenue and market expansion goals • Establish KPIs for the channel program (sourced ARR, influenced ARR, partner-attached deals, partner-sourced pipeline) and report to CRO quarterly • Identify, recruit, and sign strategic partners including VARs, managed service providers, GSIs, and technology ISVs • Lead all commercial negotiations for partnership agreements, working with Legal and Finance • Design and continuously improve the partner onboarding experience, ensuring partners can sell COOL AI effectively within 30 days of signing • Build and maintain a partner enablement program including sales training, certification tracks, co-marketing assets, and a partner portal • Own and deliver against a channel-sourced and channel-influenced revenue target

🎯 Requirements

• 8+ years in channel partnerships, alliances, or business development—preferably in a B2B SaaS or AI/ML company • Proven track record of building and scaling a partner program from early stage to meaningful ARR contribution ($10M+ influenced or sourced) • Experience recruiting, structuring, and managing partnerships with VARs, GSIs, ISVs, and technology alliances • Strong commercial acumen: you can structure deals, negotiate contracts, and manage co-sell motions with large channel partners • Excellent communication and executive presence—you’re comfortable presenting to C-suite stakeholders internally and externally • Proficiency with CRM and PRM tools (Salesforce, PartnerStack, Impartner, or similar) • Experience working in a US-based entity with an understanding of US go-to-market dynamics

🏖️ Benefits

• Competitive Salary • Health, Dental and Vision Insurance • Annual Performance Bonus • Paid Time Off • Company Holidays • Flexible work schedule • 401k