Instructure
Education • SaaS • Artificial Intelligence
Instructure is an educational technology company that provides various digital tools and platforms to enhance and streamline teaching and learning experiences across different educational levels, from K-12 to professional education. Central to their offerings is the Canvas Learning Management System (LMS), which serves as a comprehensive hub for educators and students to connect and communicate effectively. Instructure also offers additional tools such as Canvas Studio and Canvas Catalog, as well as data-driven insights through Intelligent Insights that utilize AI to improve educational outcomes. The company's products are designed to support evidence-based decision-making, optimize technology usage, and foster impactful results in educational environments.
1001 - 5000 employees
Founded 2016
📚 Education
☁️ SaaS
🤖 Artificial Intelligence
Field Marketing Manager
Job not on LinkedIn
October 24
Instructure
Education • SaaS • Artificial Intelligence
Instructure is an educational technology company that provides various digital tools and platforms to enhance and streamline teaching and learning experiences across different educational levels, from K-12 to professional education. Central to their offerings is the Canvas Learning Management System (LMS), which serves as a comprehensive hub for educators and students to connect and communicate effectively. Instructure also offers additional tools such as Canvas Studio and Canvas Catalog, as well as data-driven insights through Intelligent Insights that utilize AI to improve educational outcomes. The company's products are designed to support evidence-based decision-making, optimize technology usage, and foster impactful results in educational environments.
1001 - 5000 employees
Founded 2016
📚 Education
☁️ SaaS
🤖 Artificial Intelligence
📋 Description
• Develop campaign strategies to maximise demand generation across multiple customer segments and geographies, with a focus on the Asia market. • Work closely with Asia sales representatives and customer success teams to identify opportunities, support lead generation for Instructure products and services. • Identify, plan, and execute participation in owned and 3rd-party events, including webinars, tradeshows, and user conferences. • Manage event logistics, speaker selection, sponsorships, and post-event follow-up to optimise lead generation and brand visibility. • Leverage and localise global campaigns by partnering with content and event teams across the globe, ensuring they resonate with the Asia market. • Manage relationships with creative and event agencies to ensure campaigns are delivered on time, within scope, and within budget. • Provide budget forecasts and track spending to ensure campaigns are delivered within financial parameters • Own and manage the campaign calendar for the Asia region, ensuring alignment with global and regional marketing priorities.
🎯 Requirements
• 5+ years experience in marketing strategy, campaigns, events and/or content marketing • Bachelor’s degree, or equivalent work experience • Excellent writing and editing skills, with an adherence to SEO • Self-starter with demonstrated ability to work in a fast-paced, dynamic environment • Strong interpersonal communication, teamwork and project management skills • Strong ability to analyse data and draw upon actionable insights • Understanding how campaigns contribute to a multi-channel demand creation approach • Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable
🏖️ Benefits
• We believe in hiring great people and treating them right. • Equal Opportunity Employer.
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