Digital Marketing Manager – Audience Growth

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IoM Media Ventures Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

IoM Media Ventures Inc. is an animation studio founded by industry veteran Dana Landry that focuses on creating content that sparks the imagination and brings joy to all ages. Rooted in inclusivity and family, the studio fosters a fun and encouraging atmosphere for its talented team, who specialize in various animation techniques including 2D, 3D, and CGI. With decades of experience and strong relationships with digital platforms and media companies, IoM Media Ventures offers remarkable opportunities for growth and creative collaboration.

📋 Description

• Develop and execute digital marketing strategies to grow awareness, engagement, and viewership for Watrfall. • Create marketing campaigns around Watrfall content, including series, new releases, platform launches, and key programming initiatives. • Help develop Watrfall's overall marketing and audience growth strategy. • Manage and grow Watrfall's presence across social media platforms. • Develop social and digital campaigns that turn individual shows and characters into audience acquisition opportunities for the broader platform. • Communicate Watrfall's vision and value proposition across marketing materials, social media, campaigns, and consumer-facing channels. • Develop creative concepts, messaging, copy, and campaign ideas in collaboration with the broader team. • Identify opportunities through emerging platforms, trends, partnerships, communities, and digital channels. • Monitor campaign and social performance, using data and audience insights to improve strategy and execution. • Establish a consistent brand voice across Watrfall's platform, content, and communications. • Work with content, creative, product, and leadership teams to support business and platform objectives.

🎯 Requirements

• Experience in digital marketing, social media, content marketing, audience development, or a related field. • Strong understanding of how brands and entertainment properties grow audiences online. • Ability to think strategically while executing campaigns day to day. • Strong writing, communication, and storytelling skills. • Strong understanding of major social platforms and content performance on each. • Comfort working with analytics and using performance data to inform marketing decisions. • Creative ability to translate company vision into compelling consumer-facing messaging. • Interest in entertainment, streaming, media, technology, or the creator economy. • Comfort working in a fast-moving environment where strategies can evolve quickly.

🏖️ Benefits

• Competitive salary, based on experience • Extended health and dental benefits • Generous vacation entitlement • Flexible work environment (remote or hybrid options) • Collaborative and creative team environment • Professional development and growth opportunities within a growing company