Senior Conversion Rate Optimization Manager

November 13

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Logo of iRestore Laser (Freedom Laser Therapy)

iRestore Laser (Freedom Laser Therapy)

Beauty • Wellness • Healthcare Insurance

iRestore Laser (Freedom Laser Therapy) is a company specializing in hair growth solutions and scalp health products. They offer a range of laser devices designed to treat hair loss and encourage hair regrowth using low-level light therapy. Their products include the iRestore Professional and iRestore Essential laser devices, which target conditions like androgenic alopecia. iRestore emphasizes drug-free, non-invasive methods and is known for their 12-month guarantee and commitment to customer satisfaction. The company also provides hair care products and personalized solutions tailored to individual hair loss needs.

11 - 50 employees

Founded 2003

💄 Beauty

🧘 Wellness

⚕️ Healthcare Insurance

📋 Description

• Own Website Performance: Oversee iRESTORE’s Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs. • CRO Test Ideation & Execution: Plan and execute A/B tests, multivariate experiments, and other CRO strategies to improve CVR, AOV, and user experience across PDPs, Cart, and Checkout flows. • Design & Development: Create mockups and wireframes using design tools (e.g., Figma) and implement front-end changes using custom Shopify coding (HTML, CSS, and basic JavaScript). This includes landing page builds for paid media and retention channels. • Data-Driven Insights: Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions. • Subscription Optimization: Launch new subscription products and implement strategies to increase take-rates and upsells. Familiarity with platforms like SKIO is a plus. • Site Testing & QA: Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users. • Merchandising Strategy: Strategize product placements, upsells, bundles, and promotions to maximize revenue. • Collaborative Ideation: Work with growth marketing, design, and customer success teams to align on new opportunities, user feedback, and site priorities. • Performance Reporting: Regularly track and report on key metrics, including site speed, bounce rates, add-to-cart rates, and testing impact.

🎯 Requirements

• 3+ years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies. • Shopify Plus expertise: Familiarity with liquid coding, themes, and Shopify ecosystem apps. • Strong understanding of UX/UI design principles and a track record of creating customer-first eCommerce experiences. • Proficiency in tools like Google Analytics, Google Tag Manager, Google Optimize , and heatmapping tools (e.g., Hotjar). • Experience managing a CRO roadmap, including A/B testing, iterative design, and sprint planning. • Ability to design and prototype using tools like Figma or Adobe XD, with light coding skills (HTML, CSS, JavaScript). • Proven history of optimizing subscription flows, upsells, and post-purchase pages. • A data-driven approach, with strong analytical skills and confidence in using Excel/Google Sheets to guide decisions. • Excellent communication skills to align cross-functional teams and external partners.

🏖️ Benefits

• Competitive salary, including discretionary performance-based bonuses • Fully remote work with flexible schedules • Unlimited PTO • Health Benefits (medical, dental, vision) with fully covered plans • Fitness Reimbursement – your physical and mental health is super important • Learning Reimbursement – we value lifelong learning and personal development • Paid Parental Leave • Free iRESTORE Products (In case you or someone you love is losing hair) • Generous “Work from Home” credit for office furniture & supplies

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