Senior Brand Marketing Manager – DTC/Ecommerce

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3 days ago

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JAM+

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B2B • eCommerce • Retail

JAM+ is a company dedicated to empowering brands through innovative solutions, focusing on enhancing connections and brand identities for over 30 years. With a commitment to customer-centric solutions, JAM+ provides a Custom Design Printing platform that allows flexibility and convenience for businesses to access past projects and integrate designs seamlessly. Their comprehensive suite of custom design tools enables customers to easily bring their visions to life, offering products in both plain and customized options to meet various needs.

51 - 200 employees

Founded 1954

🤝 B2B

🛍️ eCommerce

🛒 Retail

📋 Description

• Lead end-to-end execution of campaigns across email, mid/upper-funnel ads, and on-site promotions. • Translate business priorities into integrated campaign calendars that connect brand, product, and customer moments. • Manage, invest, and augment our existing design team; set clear priorities and raise the quality bar. • Ensure creative output is brand-consistent, segmented, and performance-driven. • Leverage AI tools to scale content and design production; tap freelancers for overflow or specialized projects. • Partner with our Head of Growth and DTC and CRM to build segmented journeys that feel personal — not batch-and-blast. • Drive initiatives that improve new→existing conversion rates and expand LTV. • Design memorable brand experiences across email, site, and campaigns that stand out in an otherwise commoditized category. • Develop creative loyalty initiatives (surprise-and-delight, recognition moments, rewards) that strengthen the emotional connection to the brand. • Continuously test new ways to create value for customers beyond the transaction, driving both repeat purchase and advocacy. • Refine tone of voice, messaging, and visual standards. • Ensure alignment across all channels (site, email, ads). • Lead a mini brand refresh to reposition the business for growth in 2026. • Develop and test messaging/creative tailored for prospecting (Meta, YouTube, etc.). • Align ad creative with lifecycle campaigns to maximize ROI and consistency. • Partner with Head of DTC on growth strategy priorities, reporting, and testing. • Work directly with the CEO for creative direction and brand prioritization. • Collaborate with product and merchandising teams to bring seasonal and product-specific campaigns to life. • Track impact on email engagement, new→existing conversion, and repeat order LTV. • Report on campaign performance with clear ROI tie-back and actionable insights.

🎯 Requirements

• 5–8 years of experience in brand, creative, or content marketing (e-commerce/DTC strongly preferred). • Proven track record leading brand refreshes or repositioning initiatives. • Strong storytelling and copywriting skills; ability to translate data into compelling campaigns. • Experience managing and elevating creative teams. • Comfort leveraging AI tools to scale creative production. • Hands-on operator who thrives in a fast-moving, entrepreneurial environment.

🏖️ Benefits

• Work with awesome people! • Competitive Salary and Bonus potential • Competitive Health Care • Company retirement plan participation • Employee Discounts on all company products