Email Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $76k - $114k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

✉️ Email Marketing Manager

Apply Now
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Logo of Jane

Jane

1 - 10 employees

Founded 2019

🤝 B2B

🚗 Transport

B2B • Transport

Jane is an integrated supply chain and procurement company that offers end-to-end logistics, sourcing, vendor management, freight forwarding, warehousing, customs and compliance support, and technical/technology consulting. The company operates a centralized "intelligent supply chain" ecosystem to consolidate procurement and reduce costs and time for industrial clients, and supports sectors such as drones, aerospace, defense, EV, oil & gas, precision instruments, and renewable energy. Jane also supplies drone-related hardware and specialized imaging equipment while serving global clients across multiple countries.

📋 Description

• Build, test, and deploy email campaigns in HubSpot, including promotional sends, ad hoc emails, nurture programs, and automated lifecycle workflows. • Own list management and segmentation, including uploading, processing, and routing contact lists, ensuring our database is accurate, well-organized, and set up to support targeted, personalized outreach across channels. • Support event and webinar campaigns end-to-end, from invitation and registration flows to reminder emails, day-of communications, and post-event follow-up. • Develop and maintain automated workflows and customer journeys that deliver value and build relationships with prospects and customers across email and beyond. • Build and maintain email templates, modular email assets, image asset library for campaigns using no-code or low-code tools, following established standards and best practices. • Support the execution of digital marketing campaigns across email, landing pages, and paid media, helping coordinate assets, tracking, and quality assurance. • Run A/B tests across subject lines, content, CTAs, and send times and act on learnings to improve performance. • Create and maintain dashboards to monitor & report on email metrics (open rate, CTR, conversion rate), turning data into clear recommendations for what to do next. • Proactively experiment with AI to improve efficiency, personalization, & content quality at scale. • Partner with the creative, content, and growth teams to align execution with broader marketing goals. • Maintain templates, documentation, and process guidelines so our marketing program is scalable and easy to build on. • Growth-oriented, with interest in expanding into integrated campaign and GTM program support beyond email execution.

🎯 Requirements

• 2+ years of hands-on experience in email marketing or marketing operations, ideally with HubSpot as your primary platform. • Solid understanding of segmentation, workflow logic, automation and lifecycle marketing principles. • Knowledgeable on email best practices for email deliverability, subject line and preview text optimization, cross-client rendering compatibility and copy structure that drives conversion • Understand CASL, CAN-SPAM and GDPR compliance and ensure best practices for all email sends, including consent capture, opt-out flows, and subscription management • Comfortable and agile working across multiple campaign types: email, landing pages, digital advertising, webinars, and events. Comfort working with data - you can pull a report, spot what matters, and communicate it clearly. • Strong attention to detail, obsessive about QA and accuracy. • A collaborative mindset and the ability to manage multiple tasks at once without things falling through the cracks. • Experience working effectively with cross functional partners and building stakeholder relationships. • Familiarity with HTML/CSS for email is a plus, but not required.

🏖️ Benefits

• Comprehensive benefits package

Apply Now

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