Advocacy and Customer Marketing Specialist II

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November 4

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Jenzabar

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Education • SaaS • Enterprise

Jenzabar is a leading provider of software and services dedicated to higher education institutions. The company's flagship product, Jenzabar One, is a unified cloud platform designed to streamline campus operations and enhance student success. Jenzabar offers a comprehensive suite of solutions including student information systems (SIS), analytics, eLearning, financial management, recruitment, retention, and human capital management tailored specifically for colleges and universities. The company's innovative products empower educational institutions to improve efficiency, engage students, and drive institutional growth.

501 - 1000 employees

Founded 1998

📚 Education

☁️ SaaS

🏢 Enterprise

💰 $60M Private Equity Round on 2000-04

📋 Description

• Champion Advocacy marketing efforts through online communities, social networks, events (online and in-person), and other channels both internally and externally. • Share the voice of client advocates through all marketing channels such as webinars, conference sessions, user groups, webinars, case studies, videos, and other marketing assets. • Manage Online Customer Community by creating challenges to boost engagement, posting weekly messages and interacting with advocacy members. • Coordinate efforts and build relationships with clients as Brand Advocates and Ambassadors. • Generate customer content for Marketing and other company needs. • Interact with customer advocates regularly through personalized messages, comments, and interactions. • Create social media campaigns on behalf of customer advocacy. • Solicit speakers for conference sessions and webinars, manage presentation development, and slides or other needs. • Identify and work with clients to develop testimonials and case studies including interviewing and story development. • Assist with customer satisfaction survey and use results to inform client advocacy program to strengthen client relationships and overall loyalty. • Serve as a liaison between marketing, sales, and other internal stakeholders to support our customer marketing and account-base marketing strategy and initiatives. • Craft the development of creative briefs and project plans for targeted accounts and campaigns. • Manage tasks, coordinating with marketing team, in support of ABM projects. • Prepare analysis and reporting on outcomes of ABM initiatives. • Support marketing initiatives with the planning, executing, and tracking of campaigns and programs. • Provide support of marketing team with awareness, demand generation and client loyalty initiatives. • Assist in the development of sales and buyer enablement tools. • Provide support to initiatives to further increase usage of these resources. • Assist with pulling lists and reports for analysis of full marketing funnel. • Serve as liaison on a variety of projects. • Provide support to senior Marketing staff.

🎯 Requirements

• Bachelor’s Degree with 3+ years’ experience • Proficient with Microsoft Office Suite and other desktop applications • Working knowledge of social media platforms • Experience in marketing automation and CRM platforms (ex: HubSpot and Salesforce.com) • Relationship building • Diligent work ethic and strong organizational skills • Willingness to undertake a wide range of tasks to complete projects on deadline. • Demonstrated project management skills

🏖️ Benefits

• Medical Insurance • Life Insurance • Dental Insurance • Vision Insurance • PTO • Paid Parental Leave • Paid Holidays • Short Term Disability • Long Term Disability • 401K • Educational Assistance