Senior Product Marketing Manager, Student Writing

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November 1

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Career Developers, Inc.

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Career Developers, located in West Palm Beach and has been serving the NY Metro area for 3 decades! We are an experienced, full-service agency providing permanent placement as well as consulting/contracting services. We recruit for the following sectors: Information Technology, Accounting, Marketing and Human Resources for a variety of small start-ups, to mid-size clients throughout the New Jersey/New York area. We have lately been focused on Fintech, Adtech, Health Tech, and other smaller growing fast-growing start-ups. Since our inception in 1994, our main goal has been relationship building, partnering, and helping our clients and candidates achieve their ultimate goals.

11 - 50 employees

Founded 1994

📋 Description

• Analyze the global education market to identify target segments in support of a Go to Market (GTM) strategy. • Craft core product positioning and messaging that resonates with the market and key buyer and user personas. • Partner with Corporate Marketing to drive and uplevel company and product messaging reflecting the value this new offering brings to the portfolio. • Partner with Product Management to position, price, and launch the new product aligned with market dynamics and customer needs. • Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the product solves customer problems brought about by the emergence and use of generative AI writing tools. • Lead the development of compelling assets that communicate the product's unique value and support lead generation and customer retention efforts. • Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value. • Collaborate with the Digital Demand and Customer Success teams to communicate key product upsell and update messages to Turnitin's customers. • Partner with Global Marketing to understand regional markets and localize Turnitin’s value propositions accordingly. • Lead strategic projects including a major GTM launch, and effectively manage stakeholder alignment and deliverables to meet goals and deadlines. • Surface organizational blockers to introducing the new product to market and propose solutions. • Present GTM launch strategy, messaging, key success factors and risks to an internal leadership audience.

🎯 Requirements

• 8+ years Product Marketing or Product Management experience • Bachelor's degree or equivalent experience • Excellent written and oral communication skills • Strong knowledge of the education technology ecosystem • Strong knowledge of education buyers and buying process • Expert knowledge of consultative selling / solution selling and cross-selling methodologies • Strong knowledge of growth marketing best practices • Master's degree in a technology discipline, business, or other related • Having worked in a role in education • Product marketing industry certifications • A SaaS background • Having worked with a global customer base • Strong knowledge of CRM and sales enablement technologies, such as SalesForce

🏖️ Benefits

• Health Care Coverage* • Tuition Reimbursement* • Competitive Paid Time Off • 4 Self-Care Days per year • National Holidays* • 2 Founder Days + Juneteenth Observed • Paid Volunteer Time* • Charitable contribution match* • Monthly Wellness Reimbursement/Home Office Equipment* • Access to Modern Health