Marketing Campaigns Manager

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November 25

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Kindsight

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SaaS • B2B • Artificial Intelligence

Kindsight is a fundraising software company that provides an integrated suite of modern fundraising solutions — including enterprise CRMs (Ascend, AdvancementRM), prospect research and donor intelligence (iWave), online giving and engagement tools (Connect), an AI-powered fundraising assistant (Kindsight Intelligence), and a collegiate athletics data platform. The platform centralizes donor data, offers real-time intelligence and predictive scoring, and uses AI-driven personalization and automation to help nonprofits, educational institutions, and healthcare organizations identify major donors, personalize outreach, reduce data silos, and grow fundraising efforts.

51 - 200 employees

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

📋 Description

• Develop campaign and webinar ideas that resonate with our buyers across CRM and iWave product segments (persona, pain‑point, and ‘jobs to be done’‑driven). • Build campaign briefs and editorial calendars; validate topics with sales, customers, and market intel. • Liaise with internal/external speakers and subject‑matter experts to execute on those topics (briefs, outlines, slide reviews, dry-runs). • Produce and manage campaign assets: landing pages, emails (invite/confirm/reminders), social copy, paid ad copy, speaker decks, and post‑event resources (recordings, guides, recaps). • Work with Corporate Marketing team to develop graphics as needed by the campaign. • Own QA and brand compliance across all campaign touchpoints. • Manage a top‑of‑funnel distribution engine with third‑party vendors/media partners, ensuring accurate placement and reporting. • Manage promotion through owned channels (segmented email lists, social) and manage channel calendars. • Help manage assets for digital advertising campaigns with our agency via platforms such as 6sense and paid social. • Own operational logistics of webinars from end‑to‑end: platform setup, registration flows, dry runs, live moderation, polls, Q&A, recordings, and post‑event follow‑up. • Ensure best-in-class attendee experience and on‑brand content delivery. • Develop concise SDR messaging guides (talk tracks, objection handling, email/snippet packs) for campaign‑specific follow‑up. • Liaise with SDRs, monitor and report on outcomes. • Nurture contacts who are not yet ready through marketing automation (persona‑based tracks, behavioral triggers, timely content offers). • Run persona‑targeted email nurtures designed to generate SQLs from our database. • Manage database health and growth: increase total and marketable contacts month‑over‑month; maintain segmentation hygiene and deliverability. • Enforce compliance (CASL/CAN‑SPAM/GDPR), permissions, and preference centers; oversee list imports/deduplication for external lists and events. • Own campaign setup and attribution in HubSpot/Salesforce (UTM governance, Salesforce campaign management). • Create Hubspot & Salesforce reports that report on campaign performance and identify areas for improvement and optimization.

🎯 Requirements

• 5+ years in B2B SaaS demand gen with proven end-to-end ownership of inbound campaigns, including webinar programming and execution. • Hands-on experience with HubSpot, Salesforce (campaign setup, UTMs, member statuses, reporting) and Zoom webinar. • Email marketing expertise: builds segmented, persona-based nurtures, manages deliverability, list hygiene; optimizes to CTR, MQL→SQL, and pipeline KPIs. • Data-literate with real curiosity for insights: fluent in UTMs, funnel math (Lead to MQL to SQL), attribution hygiene, and diagnosing gaps. • Strong copywriting and content packaging skills; able to brief/edit speakers and turn input into compelling assets. • Familiarity with Canva, WordPress, and HubSpot CMS; comfortable making light HTML tweaks to emails/landing pages. • Cross-functional collaborator with Brand, Sales/SDR, PMM, RevOps; strong communicator, sets clear SLAs and follows through. • Forward-planning campaign management: builds realistic calendars, coordinates stakeholders, bakes in review cycles, and ships on time. • QA-obsessive and brand-compliant: link/UTM testing, rendering checks, accessibility, and voice/tone consistency. • Database health & compliance basics: list growth and hygiene; awareness of CASL/CAN-SPAM/GDPR.

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities • Paid time off • Remote work options