Manager, Marketing Technology – Product Strategy

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November 22

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Knowledge Anywhere

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SaaS • Education • Enterprise

Knowledge Anywhere is a provider of a feature-rich Learning Management System (LMS) designed to streamline and enhance corporate training programs. The company offers a centralized platform that allows businesses to create, manage, and track training courses for employees, customers, or partners. The LMS includes advanced features such as assessments with AI, badges & leaderboards, course conversion tools, and reporting & analytics, among others. Knowledge Anywhere caters to various industries such as financial services, healthcare, manufacturing, and more. They also provide custom course development, a large course library, and virtual reality training solutions to meet diverse training needs. With a focus on compliance, employee onboarding, and talent development, Knowledge Anywhere aims to improve training efficiency and drive organizational growth.

11 - 50 employees

Founded 1998

☁️ SaaS

📚 Education

🏢 Enterprise

📋 Description

• Define and own the product strategy and roadmap for sales and marketing platforms, ensuring alignment with business goals and revenue objectives. • Partner with sales and marketing leadership to gather user feedback and translate it into actionable platform enhancements. • Serve as product owner for CRM and marketing automation tools, driving adoption and maximizing ROI. • Collaborate with technology teams to prioritize features, integrations, and automation that improve lead quality, conversion, and pipeline velocity. • Monitor platform performance and utilization, delivering insights and recommendations to leadership. • Design and implement automated workflows in HubSpot and other marketing tools to support lead nurturing, segmentation, and personalized outreach. • Ensure seamless integration between CRM and marketing platforms, enabling data-driven campaigns and accurate attribution. • Build and manage automated sales campaigns (e.g., drip, nurture) that accelerate conversion and support rep outreach. • Partner with marketing operations to maintain data integrity and compliance across all systems. • Stay current on best practices for marketing automation, CRM optimization, and sales enablement technologies. • Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health across platforms. • Analyze campaign performance and user behavior to identify opportunities for automation and conversion improvement. • Collaborate with brand, content, and demand generation teams to align messaging and creative with platform capabilities. • Lead internal communications and training on new features, workflows, and best practices to drive adoption.

🎯 Requirements

• Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365, HubSpot) and marketing automation tools. • Proven track record in product strategy and roadmap development for sales and marketing technologies. • Strong understanding of marketing workflows, lead lifecycle management, and sales enablement. • Analytical skills with experience in A/B testing, funnel analysis, and marketing attribution. • Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred. • Experience working cross-functionally in a matrixed environment. • Bachelor’s degree preferred but not required. • Experience in B2B or B2B2C marketing environments.

🏖️ Benefits

• EOE including disability/veteran • At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position