Social Media Marketing Lead

🕒 July 12

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Knowt

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

Education • Artificial Intelligence • SaaS

Knowt is an AI-powered study platform and mobile/web app that helps students and teachers create and access study materials automatically. It converts lecture audio/video, PDFs, slides, and notes into structured study guides, flashcards, quizzes, and practice tests using AI features like an AI lecture notetaker, PDF/video/PPT summarizers, and automated flashcard generation. Positioned as a free Quizlet alternative, Knowt offers study modes (spaced repetition, practice tests, games), exam hubs (AP, IB, GCSE), and classroom/teacher features to support learning at scale.

📋 Description

• Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience. • Take content from idea to publish: hooks, scripts, filming, editing, and captions. • Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress - and make it feel relatable. • Turn Knowt's product into content students actually want to watch and use. • Ensure every post feels native to the platform and to high school/Gen-Z culture. • Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas. • Tie content to the high school calendar to catch students exactly when they need Knowt. • Track and report on content performance with clear recommendations for what to scale, improve, or stop. • Measure success across views, watch time, interactions (saves, shares, comments), and most importantly, website subscriptions.

🎯 Requirements

• Has experience creating and growing short-form content, ideally for high school, edtech, or exam-prep audiences. • Deeply understands high school students' daily struggles, AP courses, the SAT and ACT, and the pressure that comes with them. • Has a strong understanding of what goes viral on TikTok and Instagram and why. • Is data-driven, making decisions off view and conversion metrics, not vibes. • Is obsessed with testing, learning, and finding scalable growth through content. • Is comfortable on camera and/or scripting for creators. • Is an experienced test taker! Bonus points if you've taken AP exams, the SAT, or the ACT yourself.