Director – Partner Marketing

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October 20

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Koala Health

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eCommerce • Healthcare Insurance • Wellness

Koala Health is a company dedicated to simplifying pet medication by providing a seamless service that verifies prescriptions, sorts and packages medications, and delivers them directly to customers without any service or shipping fees. Specializing in vet-approved medications and health products, Koala Health ensures pet owners have easy access to necessary treatments such as heartworm prevention, flea and tick control, allergy relief, and digestive health supplements. With a focus on convenience and reliability, Koala Health partners with veterinarians to ensure pets receive the best care possible. Customers can enjoy significant savings on their first orders with various promotional codes and join a community committed to the wellbeing of pets.

11 - 50 employees

🛍️ eCommerce

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Develop and lead a multi-channel lead generation strategy focused on demo bookings and pipeline acceleration. • Execute campaigns targeting practice owners, clinic managers, and veterinary professionals through a variety of outlets including but not limited to: email campaigns and CRM journeys, Paid search (Google Ads) and retargeting, Social campaigns (LinkedIn, Facebook, Instagram) and online vet communities (Facebook, LinkedIn, Reddit), Veterinary publications. • Layer in supporting brand awareness tactics to reinforce Koala’s presence in the veterinary community. • Drive continuous optimization through data-driven A/B testing, performance insights, and campaign iteration. • Partner closely with Sales leadership to align marketing initiatives with pipeline goals and target accounts with the goal of increasing demo bookings and demo conversion rates. • Improve content and collateral to maximize demo conversions, including sales decks and partner pitch decks, one-pagers and printed materials, website copy, email templates, and case studies • Create enablement resources that empower Sales to deliver consistent and impactful messaging. • Build automated lead nurturing journeys to move prospects from awareness to demo to conversion. • Own CRM campaign management and measurement, ensuring timely, targeted communication. • Use segmentation and performance data to refine messaging for high-value audiences. • Establish clear KPIs for all lead generation and sales enablement programs. • Report on campaign performance regularly and translate data into actionable insights. • Measure the impact of marketing activities on demo bookings, pipeline growth, and conversion rates.

🎯 Requirements

• 7+ years of B2B marketing experience with a strong focus on demand generation and sales enablement, specifically within veterinary or adjacent healthcare industries. • 2+ year of experience in veterinary medicine or adjacent industries. • Proven track record of building campaigns that drive measurable pipeline growth. • Strong collaboration and communication skills with Sales, Operations, and Leadership teams. • Proficiency in CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.).A strong mix of strategic vision and hands-on execution skills. • Highly organized with a bias toward action and measurable results. • Fast moving, adaptable, and capable of thriving in a dynamic environment.

🏖️ Benefits

• Flexible work arrangements • Professional development