Senior Field Marketing Manager

20 hours ago

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Infios

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We relentlessly make supply chains better. For everyone. No matter your business size. Whatever your goal. No matter the challenge. No matter your starting point. We will meet you where you are to create the future you need.

1001 - 5000 employees

📋 Description

• Develop and implement comprehensive field marketing strategies and campaigns, including events, digital marketing, direct mail, webinars, and localized content to promote Infios’ supply chain software solutions. • Design and execute ABM programs tailored to high-value accounts, leveraging personalized content and engagement strategies to drive deeper relationships and accelerate pipeline. • Utilize AI-powered tools and analytics to optimize campaign performance, personalize outreach, and identify new opportunities for engagement and conversion. • Partner with the sales team to generate and qualify leads through field marketing activities, ensuring a steady pipeline of marketing-qualified leads. • Coordinate and manage all aspects of field marketing events, including logistics, staffing, materials, and on-site execution. • Conduct market research to identify opportunities and trends, and gather insights to inform future marketing strategies. • Provide guidance, best practices, and support to field marketing team members, helping them develop skills and achieve marketing goals without direct managerial responsibility. • Establish key performance indicators (KPIs) for field marketing activities and track performance to measure success and optimize future campaigns. • Work closely with sales, product, and global marketing teams to ensure cohesive messaging and alignment of marketing efforts with business objectives. • Manage the field marketing budget, ensuring efficient allocation of resources and maximizing return on investment.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 7+ years of experience in field marketing, preferably in the software or technology industry. • Strong project management, communication, and leadership skills. • Ability to work independently and collaboratively. • Proficiency in marketing automation tools, CRM systems, and familiarity with ABM platforms and AI-driven marketing technologies. • Willingness to travel when appropriate.

🏖️ Benefits

• Innovative Environment • Career Growth • Collaborative Culture • Impactful Work