Director of Marketing

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September 20

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Landmark Ventures

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Landmark Ventures is the ultimate dealmaking platform. A leading investment bank, events platform, and corporate advisory firm, Landmark has worked with hundreds of the top public companies, leading investment funds, and growth-oriented private companies over the past 20 years. The firm specializes in deep market insights and extensive personal relationships across the enterprise software, cybersecurity, internet of things (IoT), industrial tech, artificial intelligence, sports, marketing tech, and digital media sectors. A significant portion of these involve cross-border deals and relationships across the United States, Europe, Asia, and Israel.

11 - 50 employees

📋 Description

• Shape and execute a centralized marketing vision aligned with Landmark’s revenue priorities. • Develop foundational marketing infrastructure, integrating digital tools, workflows, and best practices that drive scale and measurable outcomes. • Develop a budget and clear order of priorities for execution, including hiring talent and managing agencies/vendors across a global, matrixed environment. • Align with senior leadership to drive integration between teams and prioritize projects that deliver enterprise-wide value. • Influence practice leaders and partners; demonstrate excellent brief-to-board presence. • Develop and execute targeted demand generation strategies to support lead flow across BD, IB, and Events practices. • Own performance marketing channels such as email, social, and paid media, delivering measurable ROI and marketing-sourced pipeline. • Build pursuit toolkits, case decks, and sales plays; partner closely with SDR/BD for joint planning and enablement. • Orchestrate 1:1 and 1:few ABM programs using intent data platforms (6sense, Demandbase, Bombora). • Measure and optimize MQL to SQL to Pipeline to Revenue; monitor CAC/LTV and experimentation results; analyze marketing KPIs and campaign performance. • Oversee production of thought-leadership and sales content including landing pages, campaign copy, case studies, newsletters, PR, and managing domain-specific content. • Develop and articulate a unified brand message and visual identity across all channels. • Partner with the Events team to promote and amplify event capabilities; includes periodic travel to events. • Oversee updates to website content, blog, and social media channels to ensure consistent brand expression. • Elevate firm reputation through earned media and analyst engagement. • Build joint GTM strategies and co-marketing campaigns with strategic partners, clients, and sponsors. • Evaluate existing martech stack and identify areas for improvement or consolidation; identify and deploy AI-powered tools to increase scale. • Run Salesforce, MAP (Marketo/HubSpot), attribution platforms, and analytics/BI systems in partnership with Marketing Ops. • Determine marketing spend, channel allocation, and vendor selection in alignment with campaign goals and business priorities. • Select and manage vendors; drive process improvements across marketing operations and GTM.

🎯 Requirements

• 5-8+ years of experience leading marketing strategy and execution across B2B or professional services environments. • Proven ability to generate and report on sourced/influenced pipeline tied to closed-won revenue. • Experience in both broad-based demand programs and targeted ABM campaigns leveraging platforms like 6sense, Demandbase, and Bombora. • Hands-on with Salesforce, Marketo/HubSpot, attribution systems, Google Ads, SEO/SEM, analytics/BI, and AI-powered tools. • Experience building GTM motions with strategic technology partners (AWS, Microsoft, Google, etc.). • Understanding of cloud, data, AI, and cybersecurity markets. • Strong writing and content development skills with experience crafting persuasive, sales-oriented messaging. • Comfort navigating matrixed organizations and aligning across practices, partners, and regions. • Comfort with tools like Google Ads, social campaign management, web analytics, SEO/SEM, and marketing automation. • Excellent organizational skills with the ability to manage multiple priorities, stakeholders, and timelines. • Track record of hiring, developing, and directing in-house teams and agencies. • Proficiency in funnel metrics (MQL to SQL to Pipeline to Revenue), CAC/LTV, and ROI measurement. • Experience working with sales, events, and product or advisory teams to align marketing efforts with revenue goals. • Candidates must be authorized for employment in the United States.

🏖️ Benefits

• Competitive compensation package where you'll be rewarded based on your contribution and recognized for the value you bring to Landmark. • Generous vacation and holidays, including all Federal holidays including the day after Thanksgiving. • two days each year to volunteer • receive an additional day of Paid Time Off for each anniversary up to five years. • Comprehensive health insurance: team members pay $1 each month for full medical, dental, vision, and life insurance with a broad network through ADP. • Steller team of co-workers, an engaged virtual culture, and a lot of Awesome Fun Times (AFTs) in-person and virtually (team outings, Wellness Wednesdays with special guests, virtual get-togethers, active Slack groups, and more). • Meaningful work at an organization that focuses on your growth. • professional development sessions, career conversations, external resources, and plenty of stretch opportunities to hone your skills.